Deion Sanders Effect: Primetime’s Presence Gives the Buffaloes a $17 Million Boost on Game Day Alone!

Ever since the addition of Deion Sanders, the Buffaloes have become must watch TV.

The stellar performances on the field are also translating into dollars off the field as well.

In their first ever game under Sanders, 53,241 fans were in attendance the biggest in 15 years.

The game against TCU bought in a record 8.7 million viewers which set a record as well.

Needless to say the amount of attention being garnered is translating into some serious money off the field for Colorado.

According to a report in the Bloomberg, The Boulder Chamber estimates that Coach Prime’s debut brought an economic impact of $17 million on game day alone.

Needless to say if Sanders and the Buffaloes continue on this trajectory, they will have immense success both on and off the field.