F1 Safety Car Generated $60 Million in Sales for Aston Martin; Claims Lawrence Stroll
Aston Martin made its return to F1 after over sixty years in 2021 after Racing Point was rebranded Aston Martin.
The team owned by Lawrence Stroll has gone from strength to strength in the last few season and has taken a massive step forward in 2022.
Forumla 1 for most teams is a brilliant way to market their products and it is not different for Aston Martin.
The British car manufacturer has been struggling the past couple of years but their performances on track have helped sales off track.
Lawrence Stroll in a recent interview stated positive numbers thanks to success in F1.
He said, 70% of Aston Martin’s $1.75 billion in annual sales are because of the F1 team
Stroll also added, The company has sold 300+ Vantage F1 edition cars ($60 million) because of their partnership as the F1 safety car