Jeffrey is Michael Jordan’s oldest child who also entered college basketball but left the team for “personal reasons”
He then started out as an intern at Nike in 2019 & went on to lead digital innovations for the Jordan brand. Last year, he & Michael launched HEIR inc., a company in the NFT space.
Jasmine too contributes to the Jordan brand by working as a marketing field rep for the Jordan brand & as a liaison for the Charlotte Hornet brand & Jordan.
She leverages her work and social media to celebrate black female athletes in the WNBA and introduce them to the Jordan brand
Michael & Yvette Jordan introduced the twins to world only in 2014
They of course have several years to pave their own paths and we are yet to see if they will choose to stay in the similar fields as their siblings.