Fernando Alonso is one of the most attractive faces when it comes to big corporates shelling money on sponsorships. The Spanish driver is putting massive efforts into being sponsor friendly, as seen with his TikTok videos lately.
While making all these efforts, he thinks the demand for sponsorship content has increased a lot in recent times. Alonso, who’s often seen promoting his sponsors when away from the track, reveals that things regarding digital content have changed a lot.
As the Aston Martin star has to work on it a lot more than in his Renault days, Alonso said, as per Formel1, “We now live in a more digital world and have so many appointments and sponsorship commitments to meet.”
Following this, he explained the difference between his early days in the sport. He stated, “Back then, I had to do two or three events for Japan Tobacco.” This was when the Mild Seven brand represented the group.
Admittedly, the two-three events of the year were the only ask from the sponsors, revealed the 41-year-old, as compared to now. Alonso, who earns quite a bit, has to do “five or six videos every weekend” for social media to keep the sponsors happy.
Fernando Alonso and his hectic life outside the track
The Spanish driver is very active on social media for the sponsorship content, regardless of what he feels about it. The two-time world champion has added multiple sponsors to his list and is set to add millions to his account.
The Asturian, who now promotes Kimoa, the Aston Martin F1 team, Bang & Olufsen, Bell Sports, RAW Superdrink, Finetwork, Aramco, and Crypto.com, added $1 million to his bank account in 2022.
It’s finally here… 🤩
That’s right, you can now pre-order the @Kimoa x AMF1 Fernando Alonso collection on our store!
You know what to do. ⬇️
— Aston Martin Aramco Cognizant F1 Team (@AstonMartinF1) March 31, 2023
But why is there an increase in digital content at this age? Speaking about it, the former Ferrari star shared that the current age is a more digital world. And this is done to grow the brand worldwide and have a strong digital presence.
Liberty Media and the Growth of the digital age
Ever since Liberty Media has taken over as the owner of F1, the sponsorship landscape has changed drastically. From making the sport relevant to utilizing its digital audience to optimize the online revenue stream, Liberty Media Group has upgraded the sport massively on the Internet.
Be it Netflix’s Drive to Survive on the OTT platform or constant social media posts to keep the fans hyped for the upcoming Grand Prix, the new-age drivers can easily adapt to the changed scenario compared to their seniors.
As for Alonso, he is expected to be relevant to the internet and F1 sponsors as long as he has a seat. But he, having limited knowledge about digital media, will hardly have an impact as long as Fernando Alonso is present for the sponsorship content.
