“To have Umbro back involved with Williams Racing is a huge positive” – Sports apparel giants team up with iconic F1 team

“To have Umbro back involved with Williams Racing is a huge positive” – Sports apparel giants team up with the iconic team after a gap of three decades.

Umbro and Williams have announced the return of their partnership after a gap of over three decades. The partnership last witnessed in 1987 is returning for the 2021 season. The Umbro branding will first be seen at the pre-season test in Bahrain on March 12-14.

The deal was already confirmed in August of last year and will see Umbro apparel for all the Williams team members. The apparel will not be provided for the race overalls of the drivers and respective pit crews, though.

Official statements for the partnership between Williams Racing and Umbro

Tim Hunt, the commercial and marketing director for Williams, expressed delight with the return of the partnership.

“To have Umbro back involved with Williams Racing is a huge positive for everyone involved. Umbro has a rich heritage in developing performance-oriented apparel, which will be crucial for the season ahead. With more races and the extremes that the team goes to in pursuit of success on the track, the kit we wear is a crucial part of our performance.”

Sam Lucas of Umbro UK, was equally delighted, calling it exciting times. Umbro has made it in the sports apparel industry, and this deal will take them a level further up.

“It is a really exciting time for Umbro, connecting with motorsport and continuing to showcase our multi-sport experience in producing performance-driven kit. The upcoming F1 season will the longest in its history, and the team will need to prepare for the unique demands that come with this.”

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