Liberty Media took over F1 in 2017, when it bought the sport for $8 billion, with an aim to change the perception and the global appeal of the sport.
They wanted the young generation to get more actively with the sport, something that Ecclestone had missed out.
Ecclestone’s philosophy of running the sport was different and a mighty successful one, but Liberty Media had different ideas.
While social media activity has seen a massive improvement in the last season, overall fan engagement hasn’t really taken off as expected.
— GP Fans Global (@GPFansGlobal) January 27, 2019
US sport business site JohnWallStreet claims that Liberty Media is looking to "decrease" its stake in F1, and is considering everything from "an exit to the introduction of new equity partners"
— Pitpass.com (@pitpassdotcom) January 27, 2019
Liberty and the FIA have brought in a new set of aerodynamic rules for the 2019 season, one that is aimed to enhance the overall viewing experience, as overtaking could benefit from the new rules.
But Liberty are struggling with respect to renewing deals for iconic venues like Monza and Silverstone.
Getting rid of the grid girls too hasn’t gone down well with the traditional F1 romantics and drivers alike.
According to a report in johnwallstreet.com, Liberty Media are considering selling all their shares.
The report claims that Bernie Ecclestone could be back in the mix, claiming his position at the helm of the sport once again.
Ecclestone has openly criticised Liberty for their methods in the last two years and might be looking to come back, but nothing of that sort has been confirmed yet.
if the aerodynamic rule changes don’t work out the way they were supposed to and any of the iconic venues lose out on a spot in the calendar, Liberty Media could face a lot of criticism from the F1 fraternity.
Do you see Liberty Media selling off their shares in F1?