McLaren announces Huski Chocolate as their new sponsor.
McLaren, who are yet to win a constructors Championship since 1998 have signed the Swedish company Huski Chocolate as their sponsor on a long-term contract. The new sponsors will be seen at rear end wing of McClaren 2019 car. Additionally, the branding company will also appear on the team racers drivers, Carlos Sainz, and Lando Norris and team personnel.
Besides, appearing on the car and the outfits, Huski hot and cold Chocolate drinks will also be served at McLaren Technology center in the UK, and in the McLaren racing hospitality for team guests, personnel, partners, etc.
McLaren and Swedish Huski Chocolate are proud to announce a multi-year Formula 1 partnership.
Find out more. ⬇️
— McLaren (@McLarenF1) February 5, 2019
Zak Brown, the Chief Executive Officer of McLaren was delighted to announce the partnership with Huski Chocolate.
“We’re pleased to have Huski Chocolate on-board with our team and support the company in their ambitious plans by introducing them to our global sport. I look forward to enjoying a drink together at track, and sharing our adventure with our new partners.” said Zak Brown.
New sponsor in town: McLaren and Huski Chocolate are proud to announce a multi-year partnership that will see the Huski Chocolate brand represented on the rear wing of the McLaren 2019 race car, the MCL34. pic.twitter.com/4px3ATRTq3
— F1Writers™ (@f1writers) February 5, 2019
Fredik von Essen, the Chairman of that firm has spoken about the amount of expansion they need to make in order to dilate their business by promoting their company’s name on one of the biggest F1 teams.
“Huski Chocolate has always been about lifestyle and adventure, so what better platform to support our further expansion than the unique lifestyle of Formula 1. After we met with McLaren at the team’s headquarters in the UK, we were convinced that they were the right partner to help us market our new unique cold chocolate drink worldwide.”
McClaren team are currently desperate to taste success in the forthcoming season. They will be unveiling their new car MCL34 on February 14th for which the fans have been eagerly waiting.
#MCL34 Monday. 🔧#FearlesslyForward pic.twitter.com/RdVoG3Dgd0
— McLaren (@McLarenF1) February 4, 2019
MTC evenings. 🍊👌 pic.twitter.com/lyPbeXnNtD
— McLaren (@McLarenF1) January 30, 2019
With the new aero-regulation package, the team is expecting significant performance on the design and performance of this season’s field.
With higher, wider, simplified front and rear wings, it helps to chase the opponents easily and increases the probability of overtaking. Even though the structure is very much understandable, the team has not revealed about the colour.
Group Brand Director Louise McEwen said “Collaborating with both the aero department and paint shop, as well as long-term partner AkzoNobel-Sikkens, the brand creative team established the canvas and medium it had to work with. The MCL34 livery design has been informed by the race team as part of a constant drive for performance, but of course can be considered a creative piece of work too.”
The team kit is also a balance between design, performance, and practicality.
Supply Chain Executive Janann Halliday said “We’re now at a stage where all the team kit has been manufactured. It was delivered to the printers last week to have logos applied, and we have started receiving the finished articles at the MTC. We cannot give fans much in the way of clues, but we always try to set ourselves apart from the rest of the grid. We’ll be making a bold statement this year. Things are going to get colourful.”
