McLaren F1 News: Belarus’ Miory Steel have joined in a sponsor for the McLaren team, weeks after Gulf Oil.
McLaren were struggling to survive before the start of the season, but they have pulled themselves back massively. This after Belarus’ Miory Steel were confirmed as a new sponsor from this season onwards. This follows the sponsorship deal agreed with historical partners Gulf Oil. McLaren had this to say in their official statement.
“We are delighted to announce our new partnership with Miory Steel and contribute to the growth of their brand and business using McLaren’s strong marketing platform. We look forward to starting the partnership this season highlighting the brand on a truly global stage, as we continue to progress forward as a team.”
Miory Steel delighted at the partnership
Belarus have a negligible presence in F1, so this will come as a huge boost for the tiny nation. Aliaksei Kavalionak, Chairman of the Board at Miory Steel, expressed happiness at the deal. He is expecting a mutually beneficial partnership, with victories at sight for the rejuvenated McLaren.
“We are very excited about the upcoming partnership with McLaren Racing. We see our cooperation as long-term, innovative and mutually beneficial for all its participants.
“The partnership with the leading Formula 1 team is the first case in the history of sovereign Belarus. And this achievement allows us to look to the future with inspiration, to expect active team-work at all levels of the partnership and be confident that the development of our relationship will be harmonious.
Anyone else remember a few years back when Mclaren had like zero sponsors?
Now it seems they’re announcing a new one every other day.
— David Moore (@that_F1_fan) August 25, 2020
“We are happy to move forward together with McLaren Racing, for new challenges, to new goals and at any speed, achieving bright victories.”
Miory Steel branding will be seen on the nose of Mclaren’s cars, and sleeves of the team uniform. The branding will be first showcased starting with the Belgian Grand Prix this weekend.