Online pharmacy website, Netmeds.com, has roped in MS Dhoni in their new TV commercial, where the former Indian skipper is used as an iconic symbol. Netmeds’ new advertisement has extended their concept of being a “game-changer”, just like their brand ambassador, MS Dhoni, is.
MS Dhoni, who was roped in as Netmeds brand ambassador back in May, was used by the company to create a brand image that shows them deliver their product and service consistently above expectations.
The advertisement sees the former Indian skipper in a boardroom meeting, where the viewers were entertained with a glimpse of how it is like during the meeting for team selection. The advert is cleverly written, and Dhoni perfectly performed his role, as per director Aatish Dabral.
On the other hand, the Indian legend spoke about his role in the TVC for Netmeds, “It was a pleasure to work with everyone from Netmeds and was actually fun to recreate the boardroom setting and then to add a nice surprising twist at the end. I do believe Netmeds is a game-changer and I’m glad to support any effort that will make the country healthier.”
MS Dhoni has been a regular on Indian television channels, with many firms using the Indian superstar in their advertising campaigns ever since the Ranchi local’s career took off by captaining India to victory in the inaugural T20 World Cup in 2007.
The 36-year-old has starred in various roles in advertisements for various brands, including Lava Mobiles, TVS Star City, Pepsi and Videocon to name a few. Dhoni was also recently seen in a Star Plus Nayi Soch ad, where he was seen proudly wearing his mother’s name on his jersey, portraying the importance of women in our society.
Even though Dhoni’s value saw a dip following his resignation from captaincy, the former Indian skipper will always be an important figure on and off the field.