How Shaquille O’Neal’s Investing Savvy Landed Him a Double Bonus With Vitamin Water – “Size Matters (When You’re Thirsty)”

Shaquille O’Neal is quite a business-savvy individual. With a net worth of $400 Million, Big Diesel has made quite a few sizeable investments over the years. One of these investments was in Vitamin Water, a company that was bought by Coca-Cola for $4.2 Billion in 2007. And, seeing as Shaq was already an investor, they brought him in along as well, pairing him with an incredibly witty catchphrase for their new product.

Given his celebrity status, Shaq is extremely marketable, especially when associated with the right product. In the early 2000s, his superstardom was at an all-time high and several companies jumped at the opportunity to utilize him.

Vitamin Water is one of the biggest companies in the beverage business. Having been launched in the year 2000, the beverage became popular for combining vitamins and natural flavors with SmartWater. And, given its uniqueness, it attracted a lot of interest.

One of their more popular investors was Shaquille O’Neal. The Big Aristotle invested in the company early on. When Coke bought Vitamin Water in 2007, it propelled them to the next level, but what did it mean for Shaq?

Well, Coca-Cola, taking into consideration his superstardom brought the four-time NBA Champion on board. In addition to making him a brand ambassador for Vitamin Water, the company decided to give him stock options. Moreover, they started marketing the product using Shaq’s name, image, and likeness with the added help of a witty catchphrase.

“Size Matters (When You’re Thirsty)”

It was a huge win for Coca-Cola, especially considering just how big a superstar Shaq was at the time. But, more than anything, it was O’Neal who came out as the winner. After all, it was yet another early investment of his that ended up making him big bucks.

Shaq has found a lot of success as an investor earning Millions of dollars

In many ways, Shaquille O’Neal is a master investor, with a knack for spotting future winners. The Hall of Famer has used his hard-earned money wisely over the years, making some incredibly smart investments. In fact, Shaq was an early investor in some of the most well-known companies in the world, including Google and Apple.

He has also made some significant investments in Ring, Lyft, and several other franchise ventures, such as Papa John’s, Krispy Kreme, and Five Guys.

Shaq truly is a business guru, and his knowledge and knack for making the right decisions in the market have contributed greatly to his success.