One of the most successful big men in the history of the game, Shaquille O’Neal collected more than $286 million in earnings from his contracts. However, Shaq’s intelligent business ventures and investments have allowed him to grow his net worth to $400 million. Even though he would often splurge his paychecks, the Diesel soon understood the importance of investing his money. Having already invested in Apple, Google, Ring, and many other companies, the Big Aristotle continues to be on the lookout for new opportunities to add to his staggering net worth. Therefore, when he stumbled upon a reel that spoke about Buc-ee’s “greatest business model”, the Los Angeles Lakers legend decided to share it with his 31 million followers on Instagram.
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We are all aware of Shaq’s vast portfolio. However, like any other businessman, the NBA Hall-Of-Famer has made a few decisions that he regrets as well. Not investing in Starbucks is one of the more famous ones. Due to the belief that “Black people don’t drink coffee”, the 2000 Most Valuable Player once passed on the opportunity of investing in Starbucks. However, NBA legend Magic Johnson displayed his faith in the coffee company and netted almost $100,000,000 due to the commitment.
Shaquille O’Neal shares Buc-ee’s business idea on his Instagram story
Shaq is often posting a multitude of things on his Instagram story. The TNT analyst recently used his platform to share Buc-ee’s “greatest business model” with his 31 million followers.
Shaq shares the ‘Greatest Business Model’
I guess he’s looking to add to his $400 Million empire pic.twitter.com/S7Nje1Umsz— What are NBA Celebs Upto? (@NBACelebsUpdate) June 22, 2023
In a reel posted by JT Foxx, the entrepreneur explained how the convenience store company’s unique business model has benefitted the owners with a $500 million net worth. Foxx further broke down the business model:
“I’m at Buc-ee’s, one of the greatest business models you’ll ever see. They literally have over a hundred different gas pumps. Costs $17 million to build this location, in Texas. They are building a new one for $15 million. But the magic is-the money is not actually made on the gas. The gas is actually a lead generation so that when you go inside, that’s where the money is made.
A complete retail store, sandwich bar, beef jerky bar, all kinds of Buc-ee-themed items. How much does each store make on average? Anywhere between $12-25 million in annual sales. And each one of them is profitable. The two owners of Buc-ee’s are now worth over $500 million. So here’s the lesson–it’s all about creating an experience and that’s why they built an amazing brand.”
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Shaq could maybe implement this idea for the latest Big Chicken outlet he recently opened.
How Shaq decided to invest in Google
Shaq’s investment in Google has been extremely lucrative to say the least. One of the earliest investors in the tech company, the 7-feet-1 icon once revealed the story behind the decision. In an interview with Wall Street Journal, O’Neal said he is glad that he was present at the right place at the right time.
“So one day I’m sitting, playing at the Beverley Hills Hotel and I hear these 2 gentlemen talking about Google search engines and one day your phone’s gonna be this. You type in anything and it comes up. And I was like ‘Uh! Say that again?’”
“I said I would like to invest in this. My guy hooked it up, we invested and then I forgot all about it. And then I read an article, and everybody else read an article about a big hit that some of the early, early investors received.”
One of the most successful stocks of the century, O’Neal’s intuition really paid off. Therefore, Shaq’s story tells us to not be disappointed by the big losses, because the big wins make up for it.