mobile app bar

‘LeBron James switches teams like no one else’: Lakers star dumps Coca-Cola to sign with rivals Pepsi

Amulya Shekhar
Published

‘LeBron James switches teams like no one else’: Lakers star dumps Coca-Cola to sign with rivals Pepsi

LeBron James has terminated a long-term contract with Coca Cola to ink a deal with world leaders PepsiCo.

A spokesperson for Coca-Cola revealed that his deal with the Atlanta-based soda giant expired in September.

“LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth,” Coca-Cola said. “After many discussions with Lebron and his team, we mutually agreed to part ways.”

Also Read: “Michael Jordan wouldn’t make playoffs with 2007 Cavaliers”: Gilbert Arenas controversially puts Lakers’ LeBron James on pedestal over the GOAT

PepsiCo has steadily gained ground on Coca Cola over the course of this century. While Coke is still the king of beverages, PepsiCo is focused more on snacks items. Products like Lays have helped PepsiCo consolidate their hold over emerging markets like India.

LeBron James apart, who else is signed to PepsiCo?

The NBA cut 28-year-old ties with Coca Cola to sign with PepsiCo in 2015. This change led to a major branding push by PepsiCo, especially on occasions like the All Star Weekend.

James would join a growing team of NBA and WNBA stars pitching the rebranded “MTN DEW”. Zion Williamson, Joel Embiid, Jamal Murray and WNBA 2020 MVP A’ja Wilson are already on their roster. They’ll only be adding more NBA athletes in the near future.

Also Read: ‘NBA players deserve to jump the line for COVID-19 vaccine’: Charles Barkley controversially argues why American pro sportspersons deserve the vaccine early

According to sources, James will become the face of Mountain Dew’s upcoming “Rise Energy” line. After nearly 18 years as an endorser for Coca Cola’s Sprite and Powerade brands, James will now be switching things up.

This deal is also expected to change things up at Blaze Pizzas – a chain that James owns a nearly 10% stake in. Previously, Blaze had a tieup with the Coca Cola family of products. Now the chain is expected to enter a partnership with the second largest F&B company in the world.

About the author

Amulya Shekhar

Amulya Shekhar

x-iconfacebook-iconlinkedin-icon

Amulya Shekhar is a sports junkie who thrives on the thrills and frills of live sports action across basketball, football (the American variant works too), parkour, adventure sports. He believes sports connect us to our best selves, and he hopes to help people experience sports more holistically.

Share this article