“About time for a change”- Lewis Hamilton’s vegan restaurant launches ‘fish’ burger

“About time for a change”- Lewis Hamilton’s vegan restaurant Neat Burger ready to serve an alternate fish burger to extend its menu.

Lewis Hamilton has been religiously following veganism since past few years and recently appeared to extend his investment in a burger restaurant chain serving vegan food- Neat Burger.

While the world developing artificial meat or resorting to substitutes for meat (soy and mushrooms), Hamilton’s restaurant firm has also launched a burger as a vegan alternative to a fish burger named as Filet-no-fish.

Zack Bishti is the co-founder of Neat Burger, which currently has three restaurants in London. He says it’s time for fish burgers to innovate amidst people’s changing food choices.

 

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Bishti said in a statement: “A lot has changed since the Fillet-O-Fish launched in 1962 and formed the fish burger scene we see today – with man first landing on the moon, colour TV, creation of the internet, and smartphones – but fish burgers have remained the same.”

He added that the Neat Burger team felt it was “about time for a change.” He noted: “[We’re] giving consumers a tasty fish alternative.” As per the reports, the burger features sustainably-sourced jackfruit in a crispy breadcrumb coating.

Neat burger seeks to expand.

The vegan food chain has only three branches in London, last recently opened in Soho, London. Meanwhile, Hamilton has already planned to expand his firm in other popular cities like Los Angeles and New York.

The Briton race driver has recently adopted environmental activism and talked about how meat production increases environmental degradation.

According to the World Wildlife Fund (WWF), fishing is one of the “most significant drivers of declines in ocean wildlife populations.” Meanwhile, other popular franchises like Subway and Papa Jones are also adopting vegan options to attract vegan customers to their outlets.

About the author

Tanish Chachra

Tanish Chachra is the Motorsport editor at The SportsRush. He saw his first race when F1 visited India in 2011, and since then, his romance with the sport has been seasonal until he took up this role in 2020. Reigniting F1's coverage on this site, Tanish has fallen in love with the sport all over again. He loves Kimi Raikkonen and sees a future world champion in Oscar Piastri. Away from us, he loves to snuggle inside his books.

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