“I’m hugely proud that we can start this new chapter with the support of Cognizant” – BWT Racing Point is now Aston Martin Cognizant F1 as the IT giant becomes the new title sponsor.
Cognizant has been confirmed as the new title sponsor of the Aston Martin F1 team, replacing BWT. The BWT Racing Point will now be known as the Aston Martin Cognizant Formula 1 Team. Lawrence Stroll, executive chairman of Aston Martin, confirmed the move and expressed delight at the partnership.
“The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport.”
“Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team.”
“I’m hugely proud that we can start this new chapter with the support of Cognizant. In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport.”
We’re delighted to announce a multi-year title partnership with @Cognizant. 🤝
Discover how Cognizant, one of the world’s leading IT brands, will play a key role in empowering the team as we take to the grid later this year ⬇️https://t.co/8Fo1ahSq8h#BeCognizant #IAMF1 pic.twitter.com/GVB5XHjnaT
— Aston Martin Cognizant F1 Team (@AstonMartinF1) January 7, 2021
Cognizant and Aston Martin F1 looking forward to a mutually beneficial partnership
Brian Humphries, CEO of Cognizant, is super excited at the partnership with the British automobile giant. They are here with the aim to provide “true digital transformation with a real purpose”. It will “empower the team with the best IT infrastructure and software solutions on the market”.
“We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One Team.”
“Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front. We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. We’re excited by the promise of this deep and mutually beneficial partnership.”