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“It’s Not Just a Marketing Idea”: Susie Wolff Believes F1 Is Ready to Welcome First Female Driver

Anirban Aly Mandal
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Losail International Circuit, Doha, Formula 1 Qatar Airways Qatar Grand Prix 2024 ,im Bild Susie Wolff, Ehefrau von Teamchef und Geschäftsführer Toto Wolff (Mercedes-AMG Petronas F1 Team)

The last decade has seen serious discussions about female participation in Formula 1. With the W Series and now F1 Academy, it seems the day is not far off when we will see the sport’s first full-time female racing driver. F1 Academy CEO Susie Wolff echoes this sentiment.

Wolff senses that the teams are ready to onboard female drivers onto their teams but are waiting to see the future of performance. Moreover, she also believes that it would be a great attraction for sponsors across the globe.

However, the F1 Academy boss was quick to dispel the idea of having female drivers as only a marketing gimmick. “It’s not just a marketing idea: ‘Let’s put a girl in the car to get people talking about us’. It has to be something credible and real,” she told La Gazzetta dello Sport.

“Today, if an F1 team were certain they had a female talent to bet on, they would have no doubts about doing so,” she added, suggesting that it would only be a matter of time before a talent like Abbi Pulling or Doriane Pin is picked up by F1.

Wolff herself would know the struggles women face in elite motorsport. She was dubbed as one of the fastest drivers at one point in her career and even got to drive F1 machinery for Williams during FP1 of the British GP in 2014.

Sadly, she could not make her dream of racing at the pinnacle of motorsport, which has long been dominated by men, come true.

How close is F1 to its first female driver?

Back in 2023, Wolff was asked about her prediction for female representation in F1. She had said it would take at least 10 years, but that was the cut-off as far as she was concerned.

However, she regretted saying that. This was because the W Series and F1 Academy have given a platform for young female drivers who have shown just how good they can be.

“Sometimes I regret having said it, because it makes people think that I don’t have faith in the girls who are competing now, and in reality, there are exceptional drivers who are growing with us,” she explained.

Looking at how the sport has warmed up to women, there is a real possibility that what Wolff said will become true. Jamie Chadwick is already making moves in America with the Indy NXT series while Pulling, who dominated the F1 Academy title, will race in the GB4 single-seater series next season.

Post Edited By:Somin Bhattacharjee

About the author

Anirban Aly Mandal

Anirban Aly Mandal

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Anirban Aly Mandal is an F1 writer at The SportsRush, with over 1000 articles under his belt, Anirban's love for F1 started when he discovered a copy of F1 2014 on his computer. With over half a decade's worth of time spent religiously following the sport, he’s dived deep into the world of motorsports. However, Anirban's expertise goes beyond just writing - he has also written several academic papers focused on the domain of motorsports and the law. His passion for the sport is so immense that he aspires to work as a legal advisor in the most prestigious racing series in the world someday. When it comes to Formula 1, Anirban finds great pleasure in re-watching classic races and idolizes the likes of Ayrton Senna, Nigel Mansell, and Sebastian Vettel. His top picks include Brazil '91, Silverstone '92, and Germany '19. Outside of the sport, Anirban is an avid sim racer, often found racing on titles like Assetto Corsa, F1 22, and Automobilista. Apart from his interests in gaming, Anirban has a keen interest in philosophy, literature and music.

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