Roger Federer begins his title-defence at Wimbledon today, where he meets Dusan Lajovic.
The Swiss tennis star will look to defend his Wimbledon title, as he plays his first round of the Championships against Serbia’s Dusan Lajovic. However, the supporters were in for a shock as Federer entered the court, but not how everyone is accustomed to see him.
Roger Federer came out on the court, wearing the UNIQLO jacket, thus announcing his ten-year deal with the clothing outfit.
Federer’s deal with Nike expired in March this year, and there was speculation that he would not be renewing his deal with the company.
According to reports, Federer’s new UNIQLO outfit was designed by artistic director Christophe Lemaire.
“I am deeply committed to tennis and to winning championships,” Federer said in a statement released seconds after he walked on court for his first-round clash with Dusan Lajovic.
“But like UNIQLO, I also have a great love for life, culture and humanity. We share a strong passion to have a positive impact on the world around us and looking forward to combining our creative endeavours,” the statement read.
Naturally, the fans were stunned to see Federer not donning the traditional ‘RF’ logo while entering the court on Wimbledon, and took to Twitter to express their shock.
Here are some of the tweets:
Only 2010s kids will remember. pic.twitter.com/MCBLaBIUMU
— Ben Rothenberg (@BenRothenberg) July 2, 2018
Federer is wearing Uniqlo on #Wimbledon Centre Court.
Wow.
— José Morgado (@josemorgado) July 2, 2018
Federer/Uniqlo is tennis’ answer to Lebron/Lakers…..Rumored for weeks but seeing the move official is still jarring
— Jon Wertheim (@jon_wertheim) July 2, 2018
BREAKING NEWS:
Roger Federer can still play good tennis in Uniqlo. #Wimbledon
— Courtney Nguyen (@FortyDeuceTwits) July 2, 2018
As long as he avoids those awful Uniqlo brown shorts, I’m okay with whatever Federer decides to wear.
— Reem Abulleil (@ReemAbulleil) July 2, 2018
Can’t Uniqlo buy the RF logo from Nike or something? It’s just so disconcerting to see Federer wearing a kit without the RF emblazoned on it.
— 🌼 (@DropVolleys) July 2, 2018
OMG Federer is actually wearing Uniqlo on #Wimbledon Centre Court!
No “RF”anywhere in his box either. Will take some time getting used to but, WHOA!— ZENIA D’CUNHA (@ZENIADCUNHA) July 2, 2018
Roger Federer in Uniqlo, and not Nike, just doesn’t look right. When he wins Wimbledon though he can use the trophy to hide the logo
— Tom Goodman (@Good3rz) July 2, 2018
Biggest upset of Day 1 at #Wimbledon happens before a ball is struck on Centre Court: Roger Federer is wearing Uniqlo. Shoes remain with Nike. pic.twitter.com/2tKnyjCnrY
— Ed McGrogan (@EdMcGrogan) July 2, 2018
