LIV Golf has signed a multi-year deal with tech giant Google Cloud and PMY which has taken the entire golfing fraternity in a fray. The agreement will now allow the league to provide its viewers to watch any of their favorite players at any time in a tournament.
The new feature called “Any Shot, Any Time” will be available for fans on the LIV Golf Plus app. It is not just limited to selecting players, fans can choose their favorite team or group. They can also demand their favorite highlight reels from any round and they can watch up to four windows on a single screen.
Fans React To LIV Golf’s Newest Partnership With Google
Soon after the announcement was made on Thursday morning, an X user named Josh Carpenter shared the information on his handle. Golf journalist, Dan Rapaport, reposted the former’s information with a sly dig at the PGA Tour. He wrote that the Tour had been constantly scrambling against LIV Golf’s money and now it would be interesting to see if they can match the technological advancements of the League.
Fans were highly critical of the PGA Tour being a lot behind in technological advancement. They even praised LIV Golf’s initiative to provide fans an easier way to watch their favorite players live. One of the fans appreciated the new tech move from the league and stated that the Northern American Golf Circuit was a decade behind on the same.
It’s incredible that if you are a fan (or bettor) of a player you might not see a single shot of his during a tournament. PGA is decades behind on this.
— Skiffy McGee (@skiffymcgee) February 1, 2024
Another fan said that LIV was “the best thing” that happened to golf since Tiger Woods. He added describing competition as being equal to innovation.
LIV has been the best thing for the sport of golf since Tiger. Competition=Innovation.
— J (@boomerj4sho) February 1, 2024
There was fan who felt that LIV Golf’s newest innovation would force the PGA Tour match up and that was a great sign for the game of golf.
The innovation LIV will force the PGA to incorporate is a good thing for golf.
— Brenden Schaeffer (@bschaeffer12) February 1, 2024
Another fan described his “biggest criticism” of the PGA Tour and said that it was quite frustrating to switch television channels to watch different tournaments, unlike LIV Golf which has its own OTT platform.
Exactly it’s my biggest criticism of the PGA, they make you jump through hoops to watch a tournament from beginning to the end. Then the next tourny they make you jump through different hoops on different channels or streaming platforms. I hate it.
— GW (@Whynotgord) February 1, 2024
One of the fans criticized ESPN for not being able to broadcast golf and said that the League exactly knows how to do it.
People can rip on LIV all they want but they know how to broadcast golf unlike ESPN
— James Young (@tripledub905) February 1, 2024
Fans were appreciative of the LIV Golf League for their innovations in making the game of golf even more watchable. Some stated that the disruptive league has been challenging the PGA Tour in the best possible way and it would certainly grow the game of golf. Let’s take a closer look at some of the top comments from fans on X:
This is one of the first ideas that almost all golf fans will agree with. Not the format or crazy money thrown around, but Multiview and modern technology of showing golf that only Augusta seems to push forward.
— Patrick (@panderson1988) February 1, 2024
This sounds great. But, I’m a reasonable man, I’ll settle for a predictable broadcast arrangement that doesn’t cause me to google “how to watch…” every morning there’s a tournament on
— Compound Average (@CompoundAverage) February 1, 2024
I’m not a huge fan of LIV but it’s really shaken things. It really shows how dated the tour had become. Bring on the changes and bring on more live coverage.
— Austin (@ABucks2) February 1, 2024
That would be something very different for the PGA Tour. A ‘handful of shots’ between ad breaks has been their go-to…
— John Conrad (@jerichsen66) February 2, 2024
That’s what I want to see! All golf shots, good and bad. All golfers, leading or not. So much dead air space on TV. Don’t need to watch guys lining up putts or walking down fairways. Can understand if it’s the last 9 holes of a tourney but not Thursday-Saturday.
— Brad Rosenbaum (@lilsumpinsumpin) February 1, 2024
Won’t happen, the network have overpaid and need to make the revenue back. If LIV goes to YouTube TV I will likely only watch majors and LIV. Watching a PGA event is a waste of time with 30 minutes an hour or more being commercials or side by side
— Tom Stevens (@Racerman967) February 1, 2024
LIV is literally seeing what people want and giving it to them. PGA seems to give people something and telling them that’s what they want.
— Tyler Turner (@MrObakemono) February 1, 2024
LIV Golf’s newest innovation might turn their stars and help them grow their TV ratings. But the major question that arises here is if they would be able to provide commentary with the same. Also, they would be able to make it perfect with no delay. Whatever, these questions are, they will all be answered on February 2, when the league kicks off with their first event at Mayakoba.
