NASCAR drivers are very conscious about what they say and how they act in front of the media. Their every move is tied not only to their personal image but also to the image of their team and their sponsors. The majority of them don’t wish to get into unnecessary trouble and choose to walk a straight line of zero emotions. But not Bubba Wallace.
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The 23XI Racing driver is someone who displays his true personality out in the open for the world to see. He doesn’t hesitate to be himself on the track or off it.
An argument can be made that this attitude wouldn’t cut it well with his sponsors. But he is doing pretty okay, with even the United States Air Force choosing to feature on his car.
He spoke about this approach in a recent interview and said, “There’s a select few, and I feel like I’m near the top of the list of just being personable and likable despite all the BS that goes on. I’m going to tell you how I feel, and I feel like a lot of us inside of our sport are very straightedged and cookie cutter, right?”
He doesn’t claim that there is something wrong with being so. Drivers can keep their personalities confined to their personal lives. But he has always tried to be relatable to everyone he meets and make a lasting impression. Despite the initial struggles that he faced with investments because of this, he pointed out that he has done quite well and is in a good spot now.
23XI Racing announces new partner for Bubba Wallace
The financial services platform Robinhood has officially joined motorsports by signing a deal with 23XI Racing. It will be the team’s official investing partner and sponsor Wallace for multiple races this year. Alongside Wallace, Corey Heim will also benefit from the sponsorship of the company.
Wallace told the press after the announcement was made, “Having a fresh face and partner in this sport is not only beneficial for our team, but for the sport as a whole. It shows growth for all of us. You are provided an opportunity and you put yourself in the right situation. You make the most of it.” He takes this deal as a sign of his growing popularity.
The core customer base of Robinhood is young and filled with first-time investors. For such a brand to associate itself with Wallace does say a lot about the effectiveness of his choice to not be a “cookie-cutter.”
