Shaquille O’Neal is known on the court as the most dominant man to have ever stepped foot on NBA hardwood. The way he played the game of basketball in his prime was unparalleled in comparison to other superstars throughout the history of the league. Off the court, that same level of dominance translated quite well as he established himself as one of the savviest businessmen in the realm of sports.
Advertisement
The 51-year-old has a litany of investments and endorsements to his name that he’s had over the decades. Everything from 24-Hour Fitness centers to car washes, ‘The Big Aristotle’ has dabbled in it all. Him being the second largest investor in ‘Authentic Brands Group’ is one of the biggest reasons for why his passive income is as high as it is.
Shaquille O’Neal reveals how he’s built the business empire that he has
All of what he’s built for himself in the business world can be credited to him being surrounded by men and women he trusts. However, Shaq himself finds the reason for he’s successful to be related to something much simpler than that.
Shaquille O’Neal, while speaking with a couple kids, gave them advice on how they themselves could one day reach the financial heights that he’s reached. He would go on to credit his mother, Lucille O’Neal, and his father, Phillip Harrison, for how they raised him.
“You know how I made $900 million? Just by listening to my mommy and daddy. Make sure you always listen to your parents. Got it? I’m serious. I’m not playing. Alright? Don’t tell anybody else my secret. Remember what I said,” said Shaq.
Lucille O’Neal had stellar advice for her son, Shaquille O’Neal
Lucille O’Neal once told her son, Shaquille O’Neal, an incredibly important sentence: make them remember your name. Shaq wanted to prove himself on the court and off it. the way he did that was marketing himself off the court based off his success on it.
During a business class at LSU, he had come up with an idea for a project of his by saying he’d sell Shaq merchandise. His professor told him it wouldn’t work because ‘big men don’t sell’. He took this up as a personal challenge and went on to become one of the most successful athletes in the history of the NBA in terms of merch and shoe sales.
