Nike’s marketing campaign for the Olympics has been flawless. Their Olympic commercial and slogan, ‘Winning isn’t for Everyone.’ was voiced over by one of the greatest on-screen presence in Willem Dafoe, the new Nike commercial features several athletes from around the world. But CJ McCollum only saw Kevin Durant’s absence from the ad, taking a cheeky shot at his fellow NBA vet.
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Featuring the likes of Kylian Mbappé, Victor Wembanyama, Serena Williams, and even the late Kobe Bryant, the Nike commercial has everything one could ask for from an advertisement for the Olympics.
But KD’s absence is all that CJ McCollum could see. His reaction stems from KD’s near-perfect performance in his Olympic debut against Serbia yesterday.
“I bet you @KDTrey5 will be in the next global Nike commercial .”
I bet you @KDTrey5 will be in the next global Nike commercial 🤣🤣
— CJ McCollum (@CJMcCollum) July 28, 2024
Durant came off the bench for Team USA and still ended up with the most points on the team. He finished the game with 23 points and 2 rebounds on 8-9 shooting from the field, going 5-5 from beyond the arc.
KD did not take part in any of the exhibition games for Team USA. A calf strain kept him out of the team’s rotation for the most part, but now that Durant was all healthy and ready to go, fans got to see what he could do on an international level.
Kevin Durant is a premier athlete for Nike, being one of three players with a lifetime deal. So, it was a little unusual to see the Slim Reaper not make a single appearance in the commercial.
Moreover, the Nike team managed to add some names and faces that were not a part of this year’s Olympic events. But the same level of courtesy wasn’t extended to the Phoenix Suns star.
After the commercial aired, Kevin Durant got a whiff of how he was not a part of the brand’s latest advertisement for the Olympics. Going onto Instagram to ask Nike a question, this is what KD had to say.
“@Nike tell me, Am I a bad person?????”
Kevin Durant has an issue with Nike’s new Olympic campaign 👀
Following the debut of the brand’s new “Winning Isn’t For Everyone” campaign that featured numerous Nike athletes not named Kevin Durant, KD has taken to Instagram to ask Nike a question. 😳 pic.twitter.com/Y1U8eFJXUn
— Nice Kicks (@nicekicks) July 19, 2024
While it may not have been intentional, Durant decided to poke fun at the multi-billion dollar brand nonetheless. So, given that he wasn’t in this commercial, let’s see if CJ’s prediction of KD being in the next Olympic ad does come true; after four years.