mobile app bar

“LeBron James has signed with PepsiCo”: Lakers superstar is now a brand ambassador for the F&B giants, will promote Mountain Dew Rise Energy

Amulya Shekhar
Published

"LeBron James has signed with PepsiCo": Lakers superstar is now a brand ambassador for the F&B giants, will promote Mountain Dew Rise Energy

LeBron James has added another feather to his endorsement cap. He will now be the brand ambassador for Mountain Dew Rise Energy – a PepsiCo product.

James was a long-time endorser of CocaCola, from back when he was an 18-year-old rookie. However, talks for a new contract with Pepsi’s competitors broke down in early January and LeBron became a ‘free agent’ of sorts.

It didn’t take long for rumors of PepsiCo to sprout, linking the second biggest F&B company in the world to the GOAT candidate. After a few days of deliberation, Pepsi announced their new signing this week.

Also Read: “Fouling in love with you”: Luka Doncic hilariously flirts with female referee Ashley Moyer-Gleich during Mavs’ 105-89 win over Kawhi Leonard’s Clippers

How marketable is LeBron James compared to athletes of other sports?

Football, or soccer as Americans call it, is by far the most popular sport in the world. Naturally, the best footballers have a lot more visibility than players of most American sports worldwide.

However, LeBron James is unlike most NBA players. With an 18-year legacy behind his belt, James is now a marketing phenomenon unto himself. He’s by far the most-recognized American team sports athlete in the world today.

James has a pull that transcends the game, although he might still not be in Kobe Bryant territory in many parts of the world. He ranks No. 3 on the list of the “world’s 50 most marketable athletes” compiled late last year by Nielsen, trailing only international soccer stars Lionel Messi and Cristiano Ronaldo.

LeBron was previously also a brand ambassador for McDonald’s. But he gave up that endorsement to be able to invest in Blaze Pizzas – a decision that has paid dividends galore for him. James’ stake in the pizza chain is now worth over 35 times his initial investment.

Also Read: “Get them all in Charlotte!”: LaVar Ball has been pushing Michael Jordan to get all 3 Ball Brothers to play for the Hornets

PepsiCo will doubtless be paying a hefty fee for the services of the Lakers star. You should keep in mind that LeBron is

About the author

Amulya Shekhar

Amulya Shekhar

x-iconfacebook-iconlinkedin-icon

Amulya Shekhar is a sports junkie who thrives on the thrills and frills of live sports action across basketball, football (the American variant works too), parkour, adventure sports. He believes sports connect us to our best selves, and he hopes to help people experience sports more holistically.

Share this article