Luka Doncic is one of the best young talents in the NBA. The 6′ 7″ Slovenian guard has taken the league by storm ever since he was drafted. At 23 he is gunning for an MVP award.
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Since joining the Dallas Mavericks in 2018, Doncic has been nothing short of a sensation. Averaging 27 points, 8 rebounds, and 8 assists per game in his career. He has been so good, that he was handed a huge $207 million supermax contract in 2021. Just three years after being drafted. At the time it was the largest rookie contract extension.
Despite being such an influential player, it may come as a shock that Luka didn’t have control over his own brand. That is until recently when he made a move to take control back from his own mother.
Also Read: Luka Doncic is Set to Become a Truly Global Superstar with Games in Abu Dhabi and Madrid Next Season
Luka Doncic and his mother, Mirjan Poterbin have quietly settled their trademark dispute
For any young superstar in the NBA, building a brand is important. As is the case with Dallas Mavericks star Luka Doncic. Unfortunately for El Matador, his mother was proving to be a hindrance.
Back in September, it was reported that Luka had filed a petition to have his mother, Mirjan Poterbin, cancel the registration of the “LUKA DONCIC 7” trademark. Something she owned since 2020. After all, Doncic was looking to build his brand around the No. 77.
Well, it looks like her will get to do just that, as both he and his mother have reached a silent settlement.
Mavericks star Luka Doncic and his mother have quietly settled trademark dispute https://t.co/gcghzP3Kkk
— Brad Townsend (@townbrad) January 5, 2023
It certainly is a huge deal for Luka. As he looks to make a name for himself going forward in his young career. With this settlement, he can now focus on taking his brand to new heights.
Luka’s brand continues to grow with the introduction of his signature shoe
Speaking of brand development, Luka Doncic made a huge move in the right direction this season. How? Well, the young superstar released his own signature shoe in collaboration with Jordan, aptly titled the Luka 1.
Magic without the illusion. Behold @luka7doncic’s first signature basketball shoe, the Luka 1.
— Jordan (@Jumpman23) April 23, 2022
The Currys, the LeBrons, and the KDs. All fantastic shoes that helped elevate their respective players’ brands. The Lukas are bound to do the same for Luka Magic.
