“Michael Jordan Hand Picked Me”: Jamal Crawford, Quentin Richardson, And Darius Miles Share Their Journey With The ‘Jumpman’ Brand
Michael Jordan has built the Jumpman brand quite elaborately, something Jamal Crawford, Quentin Richardson, and Darius Miles discussed on an episode of ‘Knuckleheads.’
With several stars in the NBA sporting the Jordan logo including Russell Westbrook, Chris Paul, Carmelo Anthony, and Zion Williamson the success of the company is right up there with giants like Nike and Adidas.
Jamal Crawford and Q and D from Knuckleheads appeared on an episode to share their journey about the brand and how they came up with the NBA GOAT.
Among other things, the trio discussed the way Jordan hand picked them to join him, and how excited they’ve been to be a part of his brand image and be associated with perhaps the greatest NBA player ever.
You can watch the full episode here. They discuss the Jordan brand at around 1:24:30 in the episode.
Jamal Crawford, Quentin Richardson, Darius Miles Explain Their Journey With Michael Jordan And The Brand
To be partnered with the best basketball player of all time is a dream come true for most athletes. The fact that Crawford, Richardson, and Miles got this experience was definitely something they’ll carry with them always.
This was something Quentin discussed when he talked about how Jordan “hand picked” him to join his brand. At the time, other shoe companies like And1 and Nike were in play for many athletes.
In the end, it was Jordan’s presence and his image that drew people like Jamal Crawford and Q and D to join him. Q even mentioned that while he couldn’t imagine the kind of success the Jordan brand has had, he knew that this “this is MJ, he ain’t gonna lose.”
Jordan has profited greatly from his deal with Nike. Since signing with them in 1984 and launching his own brand, Jordan has been estimated to make about $1.3 billion in profits. In 2017, Jordan’s brand held about 15.7% of the market, ahead of Adidas and behind only Nike (at 35.6%).
The Jordan brand is still pulling in customers like the old days. The brand priced out kids from low-income families who wanted a pair of Jordans the most pic.twitter.com/gOZWr8NyN8
— Business Insider (@BusinessInsider) July 14, 2021
About the author
-
Arjun Julka •
“Paul Pierce a first-ballot Hall of Famer?”: Celtics legend’s Naismith Memorial induction divides opinions across NBA Twitter ahead of ceremony
-
Advait Jajodia •
“Julius Randle will dominate in whatever aspect you need him to”: RJ Barrett raves about the Knicks forward’s leadership skills amid a strong 6-3 start to the season
-
Advait Jajodia •
“After missing six layups in a shooting contest, Scottie Barnes should be eliminated from the ROTY race”: NBA Twitter blast the Raps forward and Tyrese Maxey for bricking open shots in the Rising Stars event
-
Arjun Julka •
284 lbs Zion Williamson Calls Out Fans for ‘Fat Shaming’ him, Asking Them to Imagine Their Kids in his Situation
-
Arjun Julka •
Giannis Antetokounmpo is Now Listed at 7 Feet Tall, NBA.com Updates Measurements
-
Nithin Joseph •
“Expecting to Be Rewarded”: Despite Bringing in $40,000,000 Profits, Michael Jordan Was ‘Rudely’ Fired by Wizards Owner in 2003