Michael Jordan has built the Jumpman brand quite elaborately, something Jamal Crawford, Quentin Richardson, and Darius Miles discussed on an episode of ‘Knuckleheads.’
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With several stars in the NBA sporting the Jordan logo including Russell Westbrook, Chris Paul, Carmelo Anthony, and Zion Williamson the success of the company is right up there with giants like Nike and Adidas.
Jamal Crawford and Q and D from Knuckleheads appeared on an episode to share their journey about the brand and how they came up with the NBA GOAT.
Among other things, the trio discussed the way Jordan hand picked them to join him, and how excited they’ve been to be a part of his brand image and be associated with perhaps the greatest NBA player ever.
You can watch the full episode here. They discuss the Jordan brand at around 1:24:30 in the episode.
Jamal Crawford, Quentin Richardson, Darius Miles Explain Their Journey With Michael Jordan And The Brand
To be partnered with the best basketball player of all time is a dream come true for most athletes. The fact that Crawford, Richardson, and Miles got this experience was definitely something they’ll carry with them always.
This was something Quentin discussed when he talked about how Jordan “hand picked” him to join his brand. At the time, other shoe companies like And1 and Nike were in play for many athletes.
In the end, it was Jordan’s presence and his image that drew people like Jamal Crawford and Q and D to join him. Q even mentioned that while he couldn’t imagine the kind of success the Jordan brand has had, he knew that this “this is MJ, he ain’t gonna lose.”
Jordan has profited greatly from his deal with Nike. Since signing with them in 1984 and launching his own brand, Jordan has been estimated to make about $1.3 billion in profits. In 2017, Jordan’s brand held about 15.7% of the market, ahead of Adidas and behind only Nike (at 35.6%).
