Shannon Sharpe is no stranger to going viral, but this time, it’s not for his usual hot takes. The ‘Club Shay Shay’ host found himself trending on Wednesday when a shocking video surfaced on his Instagram Live. It seemed to feature an intimate situation, which most fans are claiming involved the former NFL tight end and a woman.
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While live, Sharpe’s face didn’t appear on the screen, so the broadcast might not have been intentional. But the audio itself garnered plenty of attention online.
In no time, clips were being shared all over social media. The NFL world quickly jumped into the fray, speculating about potential consequences for the former tight end’s gig at ESPN.
One creative fan, for instance, posted a video of someone struggling to enter a locked facility, with the caption reading: “Shannon Sharpe trying to enter ESPN studio tomorrow.”
Several other comments also highlighted the awkward position Sharpe might find himself in with ESPN, given their family-friendly image.
Shannon Sharpe trying to enter ESPN studio tomorrow pic.twitter.com/DDGynSPB3q
— (@NewMediaSports_) September 11, 2024
Shannon Sharpe at the next ESPN meeting pic.twitter.com/ivavsnK5l0
— Kevin (Only Bo Nix can save us now) (@_Kevlar23_) September 11, 2024
ESPN will fire Shannon Sharpe, make no mistake
— NFL World, What's Up?? (@Whats_Up_NFL) September 12, 2024
Some fans also hopped up on the conspiracy theory train, suggesting that Sharpe set up the incident on purpose, “knowing he will lose his ESPN job”:
Shannon Sharpe setting up IG knowing he’ll lose his ESPN job but he’ll beat the gay allegations pic.twitter.com/odv92I6aur
— NV_DPBbet (@NV_DPBbet) September 11, 2024
shannon sharpe at espn tomorrow pic.twitter.com/T0zvJ2K8tC
— Paddy (@PaddyNoShillz) September 11, 2024
Not everyone was quick to condemn, though. Some fans called for understanding, with one stating, “ESPN shouldn’t fire Shannon Sharpe…”
ESPN shouldn’t fire Shannon Sharpe…. I get that’s not something you want from your employee, but shit happens. Whether he did it on purpose or not, it’s not actually as bad because to our knowledge…
Sounds like they had a good time.
— Elgin Barrett Eugene Smith lll (@Southside_Gunn) September 12, 2024
NFL icon Terrell Owens speaks on Shannon Sharpe allegedly going live on IG while having s*x:
“I guarantee to you ESPN HR is BUSY RIGHT NOW!!! Let’s see what they draft up to smooth this over. I know Night cap Show is about to be LIT” https://t.co/339ooTJUn2 pic.twitter.com/SnuMQ6Dwhw
— Dov Kleiman (@NFL_DovKleiman) September 11, 2024
Shannon Sharpe when ESPN executives ask him to explain what happened on IG live pic.twitter.com/Ag8DrnlSyo
— Yes Name Wes (@weszmarsh) September 11, 2024
Nevertheless, Sharpe has since denied any involvement in posting the video.
Sharpe clears the air on viral Instagram Live incident
After the wild Instagram Live situation, Sharpe initially claimed that his account was hacked. But that story didn’t stick for long. During an emergency episode of Nightcap, Sharpe decided to come clean. Turns out, it wasn’t a hack — just Sharpe “being a healthy, active male.”
He expressed deep embarrassment over the situation, understanding the impact it might have on his professional image and those who look up to him.
“Obviously, I’m embarrassed,” Sharpe confessed. “I’m a very private person, and to have such intimate details out there for the world to hear… it’s tough.”
Furthermore, he wanted fans to know how fully committed he is to his role as an NFL analyst and broadcaster, making this public slip-up all the more mortifying for him.
Moving on, Sharpe firmly denied any suggestion that the incident was staged, noting,
“But guys, this was not staged. I came in, threw phone on the bed, engaged in an activity. I did not know IG live, I’ve never been on IG live, I’ve never turned IG live on. So I don’t know how it works.”
Sharpe appears to be taking his digital mishap quite hard. It also remains to be seen how ESPN will respond. But for now, the Hall of Famer finds himself navigating unfamiliar waters, far from his usual domain of sports commentary and celebrity interviews.