The Week 12 Thursday Night Football clash between the Pittsburgh Steelers and Cleveland Browns was a thoroughly entertaining affair. However, the play on the field wasn’t necessarily what drew praise. Instead, the incredibly snowy weather is what had fans’ eyes glued to their televisions.
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Amazon Prime tried to enhance the at-home viewing experience by adding virtual lines to the telecast late in the third quarter. The idea, in theory, allows fans to always know where the teams are at on the field regardless of snow intensity.
You know we came prepared for a snow game with virtual lines!#TNFonPrime pic.twitter.com/ccLaMF42rj
— NFL on Prime Video (@NFLonPrime) November 22, 2024
The creative solution wasn’t met with approval by fans, though. It was admonished, almost universally.
The lines are annoying. Let us the the chaos of the field as it is.
— crispy_kay (@crispykay44) November 22, 2024
These virtual lines are terrible
— TropicScott (@ScottTropic) November 22, 2024
A big reason why fans were not thrilled at the virtual lines was their effect on players. The lines, imposed over the entire field, led the players to seemingly disappear whenever they crossed a key spot. Every five-yard interval and sideline marker prevented viewers from being able to discern what happened. Jameis Winston’s key fourth-down completion on Cleveland’s game-winning drive is a perfect example.
What a completion on 4th down to keep the drive alive!@NFL | @Browns | #TNFonPrimepic.twitter.com/7tkvcUPeTp
— NFL on Prime Video (@NFLonPrime) November 22, 2024
Viewers continued criticizing Prime’s decision throughout the fourth quarter. Those comments alluded to the coverage of the lines as the primary issue.
At first I thought they were swept off lol. But now it’s making players disappear
— chris (@chrisizit) November 22, 2024
Players disappear into them. It’s horrendous. Swing and a miss. Save yourself and turn them off now.
— Mike Bajc (@MBajc23) November 22, 2024
Amazon will have to continue workshopping the lines to eventually win fans over. Cleveland (3-8) pulled off a 24-19 upset victory over Pittsburgh (8-3) to end the Steelers’ five-game winning streak.