Peyton Manning, after calling it quits on his NFL career in 2016, has scaled new heights with his Omaha Productions, which is now valued at a whopping $400,000,000. Following in the footsteps of his uncle Peyton, Arch Manning is also creating valuation records, though in a different field.
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As per a recent report by Bloomberg, Peyton’s Omaha Productions, after receiving investment from Peter Chernin’s North Road, crossed the $400 million valuation mark. As it turns out, just weeks after this report, Boardroom has put forth an interesting analysis of Arch Manning’s eye-opening NIL valuation.
Arch Manning’s NIL Valuation Inches Closer to $3 Million Mark
Arch Manning who is currently only 18 years of age, has earned himself quite a reputation. According to a report by On3.com, the Texas Longhorns quarterback’s Name, Image and Likeness (NIL) earnings are projected to reach a whopping $2.9 million for the year 2023. This particular figure is of immense significance, especially given the fact that Manning is still quite a distance away from earning himself an actual NFL contract.
Arch Manning’s fame and aura at such a young age, has helped him sign a deal with Panini America as well. The deal is an exclusive trading card partnership that will involve the auctioning of Arch Manning’s Throwback Prizm Black Autographed card, with all of the proceeds going to charity.
“Getting my first Panini trading card is something I couldn’t have imagined growing up,” Manning said while talking about his deal with Panini, per Boardroom. “Working with Panini to have my first trading card benefit the larger community is special. Helping children live healthy and fulfilling lives is something that has always been important to my family.”
Arch Manning is currently projected to make $2.9 million through NIL this year.
That is almost $2 million more than Joe Burrow’s base salary this season ($1,010,000).
Caleb Williams is projected to make $2.6 million throughout NIL this year.
That is more than $1.6 million more… pic.twitter.com/pk1YAYKiNs
— NFL Rookie Watch (@NFLRookieWatxh) August 26, 2023
Manning’s closest competitor in the NIL projections is the 2022 Heisman Trophy winner, Caleb Williams, whose earnings are projected at $2.6 million for the upcoming year. If the projected figures do turn out to be true, Arch Manning is all set to earn more than what the Cincinnati Bengals’ quarterback, Joe Burrow, will be taking home as base salary for 2023. While Arch is reaching new heights with NIL, his uncle Peyton has broken all record with his post retirement gig.
Peyton Manning’s Omaha Productions is Worth a Whopping $400 million
While Arch Manning is just getting started on his footballing journey, his uncle Peyton Manning continues to achieve major financial success, even after retiring from the sport more than seven years ago. Peyton’s Omaha Productions is currently worth more than $400 million and is among “the fastest-growing media enterprises in the world,” according to a report by Bloomberg.
Peyton Manning once revealed that the idea to start Omaha Productions was brought about after his conversation with NBA legend, Kobe Bryant. “It dawned on me as we were talking, ‘You can be part of things that you aren’t actually in. You can be the coach on the sidelines,” Manning said about his conversation with Bryant.
The production company has actively involved itself in the making of several documentary series for online streaming giants like Netflix. Omaha Productions’ popularity reached even greater heights in the past few months, as it was one of the production houses involved in the making of the incredibly successful ‘Quarterback’. All in all, 2023 seems all set to be an incredibly profitable time for the Manning household, with all generations involved in it.
