Street Fighter 6 x Chipotle is a collaboration brought forward by the latter for the Fighting Game Community to celebrate the title’s release. Here is everything you need to know regarding this collab.
Capcom’s best-selling fighting game, Street Fighter 6 is set to release on June 2, 2023. And fans of the long-running franchise along with the FGC are thrilled in anticipation.
To celebrate the release, Chipotle is set to surprise them by doing a collaboration with Capcom’s Street Fighter 6. Not only is Chipotle the official launch partner of the game, but they are also looking to reward fans with every order through their app. Here is everything that they are bringing to the table through the collab.
Chipotle collaborates with Street Fighter 6 for the FGC
Chipotle Mexican Grill (NYSE: CMG) today announced its partnership with Street Fighter 6, the latest installment of one of the top-selling fighting games of all time. They will also be the first restaurant brand to give Street Fighter 6 players the opportunity to earn Fighter Coins through digital entrée purchases made on the Chipotle app and their website.
Other than that, later this year, Street Fighter 6 will feature in-game integrations like ChipotleDaily Brackets, Battle Hub signage, and Chipotle-branded avatar items. In addition to the partnership with Street Fighter 6, Chipotle will serve as the presenting sponsor of the Evolution Championship Series (Evo) 2023.
Street Fighter 6 x Chipotle collaboration rewards
New Fighter Coin integration
Starting June 2, Chipotle will offer players the opportunity to earn Street Fighter 6 premium in-game currency, Fighter Coins, when ordering through the Chipotle app or their website using the promo code HDKN236. With every qualifying order placed, players will receive a code for 250 Fighter Coins while supplies last, allowing them to purchase various in-game contents.
These contents consist of Characters, Character Outfits, Character Alternative Colors, Stages, Stamps, Avatar Emotes, and Avatar Gear in the official Street Fighter 6 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 250 Fighter Coins. To learn more about Fighter Coins’ offer, click here.
Viewer rewards on Twitch
The Street Fighter 6 x Chipotle collaboration will also allow fans to gain access to an exclusive reward they can get through Twitch drops. This viewer reward on Twitch is a limited-time offer that community members can unlock beginning June 2 at 9 AM PT.
Chipotle will give out a total of 500,000 free chips and guac offers to Chipotle Rewards members who watch one hour or more of live streams on participating Twitch channels while supplies last. To know more about the Twitch drop, click here.
The Chipotle Challenger Series
Chipotle Challenger Series is the company’s signature esports competition and it is set to return this year. And the feature game title for this event will be Street Fighter 6. The rewards for this competition range from cash prizes to burritos for a year, and more.
Other than that, the top two teams in this competition will receive a trip to the 2023 Evolution Championship Series (Evo). So, without wasting any time, register for the Chipotle Challenger Series 2023 via this link.
Evolution Championship Series (Evo) 2023 presented by Chipotle
On-site spectators and players at Evo, co-owned by RTS and Sony PlayStation, will be treated to various integrated experiences. These include a community lounge, pick-up brackets for Chipotle prizes, and custom gifts for pool qualifiers.
Chris Brandt, Chief Marketing Officer at Chipotle said,
Our FGC partnerships closely align Chipotle to a passionate and competitive community ofgamers who are looking for convenient, delicious, and healthy options while playing titles likeStreet Fighter 6.
He added,
We’rethrilled to beable to enhance gameplay and unlock fun experiences for gamers.
When asked about the Street Fighter 6 x Chipotle collaboration, the Head of Partnerships for RTS, Jason Scorrano said,
This partnership will provide Chipotle with an unparalleled opportunity to connect with thepassionate and dedicated fighting game community and to create innovative activations in-game and in-real-life withinStreet Fighter 6, Chipotle Challenger Series, Evo, Capcom Pro Tourand COMBO BREAKER throughout 2023.
He also added that this is the kind of collaboration that will shape the future of the FGC and how different brands can connect with them in meaningful and innovative ways.
