Australian tennis star, Thanasi Kokkinakis is involved in a legal battle with FMCG giants, Kelloggs, over the usage of his Special K nickname.
The 21-year old Australian wants to use the Special K trademark on his clothing gear and other merchandise. But Kelloggs have owned the rights to this trademark for over 60 years in Australia.
Kelloggs obviously have an issue with Kokkinakis using it as a branding symbol, which is why they are fighting a legal battle. This is what a Kellogg’s spokes person said,
“The Kokkinakis Company has applied to register Special K as a trademark and we are defending our trademark,” a Kellogg’s spokesperson told the BBC.
“Special K is obviously an iconic cereal brand for Kellogg’s in Australia,” a spokeswoman for the company’s Australian division told the newspaper.
The case will now return to federal court on the 31st of August after Justice Brigitte Markovic sent the case to a mediation conference. Markovic gave Kellogg’s extra time to change its statement of claim. This also allows Kokkinakis a chance to file for defence.
The iconic cereal first appeared on the US market in 1955. Throughout its history it has been marketed as a low-fat, low-sugar breakfast targeted at dieters.
After a frustrating run of injuries over the last couple of years, Kokkinakis fell out of the world top 1000. He admitted last week that his spell on the sidelines had a demoralizing effect on him. “It’s been shit-house,” Kokkinakis said.
Let’s see what happens now !