IPL 2019 News: Mumbai Indians sign COLORS as Principal Sponsor

Dixit Bhargav | 02/03/2019
Mumbai Indians sign COLORS as Principal Sponsor

Mumbai Indians sign COLORS as Principal Sponsor: The three-time IPL champions have signed a new sponsor for IPL 2019.

Three-time Indian Premier League Champions Mumbai Indians have signed Viacom18’s TV channel ‘COLORS’ as a Principal Sponsor for the upcoming edition of the IPL. COLORS will be Indians’ second principal sponsor alongside the existing one in Korean electronics and smartphone brand Samsung.

Much like the last season, the logo of Samsung will be displayed on the front of the players’ jerseys. The new signing in COLORS’ logo will be displayed on the players’ back.

In a press release, a Viacom18 spokesperson discloses the reasons behind associating with the most popular cricket team of the IPL. He also highlighted some similar features of both Mumbai Indians and COLORS.

“Cricket is like a religion in India and that brings every member of the family together and so does a leading general entertainment channel like COLORS. Therefore, associating with the most popular cricketing team of IPL Mumbai Indians which enjoys tremendous adulation, is a perfect blend with our brand positioning.

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“Both COLORS and Mumbai Indians are consistent, entertaining, ambitious and aggressive and exemplify the same ethos. This is yet another avenue for us to connect with our audiences both on and off the field as well as on-air,” the Viacom18 spokesperson said.

On the other hand, MI also released an official statement expressing delight at the new signing and hoping to create consumer-centric entertainment in the 12th season of the IPL which will commence from March 23.

“We are extremely delighted to bring COLORS as the Principle Sponsor for Mumbai Indians and look forward to develop a long term, mutual benefiting association. Through the journey this IPL, Mumbai Indians and COLORS will create consumer centric entertaining content, which we hope our global fans will appreciate and associate with,” the Indians’ spokesperson was quoted as saying.

Post Edited By: Jatin Hasija
Colors ipl 2019 Mumbai Indians

About the author

Dixit Bhargav

Born and brought up in Pathankot, Dixit Bhargav is an engineering and sports management graduate who works as a Cricket Editor at The SportsRush. Having written more than 10,000 articles across more than five years at TSR, his first cricketing memory dates back to 2002 when former India captain Sourav Ganguly had waved his jersey at the historic Lord’s balcony. What followed for an 8-year-old was an instant adulation for both Ganguly and the sport. The optimist in him is waiting for the day when Punjab Kings will win their maiden Indian Premier League title. When not watching cricket, he is mostly found in a cinema hall watching a Punjabi movie.

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