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Everything About Carson Hocevar and Zeigler Automotive Group’s Partnership for the 2025 Season

Rahul Ahluwalia
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NASCAR Cup Series driver Carson Hocevar (77) during the Daytona 500 at Daytona International Speedway.

2024 NASCAR Cup Series Rookie of the Year Carson Hocevar will be competing in his second full-time season in the highest echelon of stock car racing come next year. Driving the #77 Spire Motorsports entry, the 21-year-old will be teaming up once again with Zeigler Automotive Group in 2025.

The privately owned automotive dealer group will be seen as the Michigan native’s primary sponsor during eight events throughout the season, backing Hocevar, who has divided opinions in the fraternity just as he did back during his junior nationwide series career.

The first union of the Hocevar-Zeigler Automotive Group partnership will be seen during the season-opening Daytona 500. The 77th running of the event will see the #77 Chevrolet adorned in the organization’s colors in yellow and black. The family-owned business has been a constant sponsor in NASCAR since 2019 and aims to continue the same going into next year.

“This past year has been nothing short of incredible, with Carson earning the well-deserved Rookie of the Year award. His performance on the track has exceeded all expectations, and if this past year is any indication of what’s to come, we’re in for an exciting ride,” said Aaron J. Zeigler, president and CEO of the automotive group.

“Carson’s commitment to excellence, both on and off the track, has made a tremendous impact, and we are honored to continue to support our hometown hero,” he added.

Aiming to build on his career-best Cup Series finish of P3 next season, Hocevar looked forward to taking Zeigler into Victory Lane and said, “I’m looking forward to continuing to build our partnership on and off the track and can’t wait to take the Zeigler Chevrolet to Victory Lane.”

Despite Hocevar’s somewhat iffy approach to on-track racing and etiquette towards his fellow drivers, the Michigan native has proven his abilities behind the wheel when his approach to racing and mindset is tempered correctly.

I never was really worried about the criticism. The only time I would ever be worried is if my owner or my crew chief or my team were the ones saying it. As long as they have my back, there are always more races to change that narrative,” said Hocevar when asked about the criticism he has received in the sport so far.

Along with the 2025 Daytona 500, Ziegler will also be seen on the #77 Chevy for the upcoming races in Homestead, Darlington, Nashville, Chicago, Indianapolis, and Gateway along with Hocevar and his sponsor’s home race in Michigan. It now remains to be seen if this boost in confidence for the 21-year-old and his team can carry them to even better results next year.

About the author

Rahul Ahluwalia

Rahul Ahluwalia

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Rahul Ahluwalia is a NASCAR Content Strategist and Journalist at The SportsRush. Hailing from a Journalism and Mass Communication background, Rahul's love for automobiles transformed into his passion for all things racing. With over 1200+ articles under his belt covering a mixture of NASCAR and F1, he has realized his calling in the world of motorsports with actual first hand experience behind the wheel to back it up. He has competed in several autocross events as well as rallycross-style competitions to hone his skills behind the wheel and better understand the mindset of a racecar driver, allowing him to further improve his writing as well. He also has an editorial background with respect to racing and has eye for stories which otherwise go unnoticed. Rahul is also an avid sim racer indulging in various disciplines such as rallying and oval racing during his free time. Having begun his motorsports journey at the start of 2020, he turned his passion into his work allowing him to delve deeper into the ever evolving and world of cars and motorsports. Apart from racing, Rahul also has sound technical knowledge of the automotive industry and automobiles in general. Having grown up playing video games such as Need for Speed, Forza Motorsport and Gran Turismo, it is easy to see where the love for racing and machines inculcated in the first place.

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