“$250 Million investment for a plant based future” – Lewis Hamilton alongside Roger Federer and Questlove funded in a food-tech company

Janmeyjay Shukla
|Published June 26, 2022

Lewis Hamilton with Roger Federer and Questlove fund Chilean-based food tech company NotCo and also raised over $235 Million.

Lewis Hamilton turned into a vegan back in 2018 and according to him is one of the biggest reasons for his consistent performance.

He has been advocating veganism for a really long time trying to help make people aware of the pros of a plant-based diet.

The Briton alongside GOAT of Tennis Roger Federer and Musician Questlove have invested in a Chilean food tech company named NotCo.

NotCo is a unicorn Chilean food-tech company producing plant-based alternatives to animal-based food products. The company also made its debut in the United States in 2020

Lewis Hamilton raises $235 Million for NotCo alongside Roger Federer and Questlove

Hamilton alongside Federer and Questlove signed on as investors during the Series D funding round. The Briton with his friends raised $235 Million in Series D funding.

However, the round was dominated by investment firm Tiger Global Management which brought the company’s valuation to $1.5 Billion.

The company is a household brand in Latin America with its plant-based products on a mission to replace the animal ones. Their products include NotMilk, NotIceCream, NotMayo, NotMeat, and NotBurger.

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NotCo’s artificial intelligence usage for a plant-based future

NotCo uses artificial intelligence (AI) software called ‘Giuseppe’ which helps them to analyze plant-based foods on a molecular level.

They have also partnered with fast-food giants Burger King and Papa John’s to help grow their brand throughout America. Their CEO, Matias Muchnick stated the below on his unicorn giant:

“Many companies have reached NotCo. They say, can you do a plant-based version of our products. In that way, we can become the ‘Intel Inside’ of other products.”

Also Read: When Felipe Massa signed a secret contract with Ferrari

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About the author

Janmeyjay Shukla

Janmeyjay Shukla

Janmeyjay Shukla is an artist who contributes his expressions through words as an F1 writer and editor at The SportsRush. He is an F1 historian who has been watching the sport since he was a baby. Passed on from generation to generation, he has seen the prime of Michael Schumacher to the rise of Max Verstappen. A Mercedes fan from the days of the Brawn GP era, the sport runs in his blood. Besides Formula One, Janmeyjay is a Marketing Head and a musician who loves to sing and play Rock & Pop songs on guitar. His love for sports will never die as he is a loyal Liverpool Football Club fan as well!

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