“$250 Million investment for a plant based future” – Lewis Hamilton alongside Roger Federer and Questlove funded in a food-tech company
Lewis Hamilton with Roger Federer and Questlove fund Chilean-based food tech company NotCo and also raised over $235 Million.
Lewis Hamilton turned into a vegan back in 2018 and according to him is one of the biggest reasons for his consistent performance.
He has been advocating veganism for a really long time trying to help make people aware of the pros of a plant-based diet.
The Briton alongside GOAT of Tennis Roger Federer and Musician Questlove have invested in a Chilean food tech company named NotCo.
NotCo is a unicorn Chilean food-tech company producing plant-based alternatives to animal-based food products. The company also made its debut in the United States in 2020
Lewis Hamilton raises $235 Million for NotCo alongside Roger Federer and Questlove
Hamilton alongside Federer and Questlove signed on as investors during the Series D funding round. The Briton with his friends raised $235 Million in Series D funding.
However, the round was dominated by investment firm Tiger Global Management which brought the company’s valuation to $1.5 Billion.
The company is a household brand in Latin America with its plant-based products on a mission to replace the animal ones. Their products include NotMilk, NotIceCream, NotMayo, NotMeat, and NotBurger.
Loading embed tweet https://twitter.com/veganfuture/status/1525488353210208263?ref_src=twsrc%5Etfw
NotCo’s artificial intelligence usage for a plant-based future
They have also partnered with fast-food giants Burger King and Papa John’s to help grow their brand throughout America. Their CEO, Matias Muchnick stated the below on his unicorn giant:
“Many companies have reached NotCo. They say, can you do a plant-based version of our products. In that way, we can become the ‘Intel Inside’ of other products.”
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