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Brains Behind Aston Martin’s $252 Million HQ Labels the Project as ‘Most Ambitious Buildup’ Ever

Anirban Aly Mandal
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December 17, 2024, Abu Dhabi, United Arab Emirates: JAK CRAWFORD (USA), driving for Aston Martin during testing during the 2024 Formula 1 Abu Dhabi Grand Prix at the Yas Marina Circuit

Ever since taking over the reins at Aston Martin, Lawrence Stroll has left no stone unturned to ensure that the Silverstone-based team become championship contenders. This has meant that the Canadian business mogul has invested heavily in the team and its infrastructure.

The center piece of this project has been the new headquarters for the team — an initiative that has cost Stroll a whopping $252 million. Stroll has demanded excellence from each and every department within Aston Martin.

This has seen him bring in the likes of Adrian Newey from Red Bull, two-time champion Fernando Alonso, and Honda as their engine suppliers. But it also meant that Guy Austin — the project head for the new HQ — had to ditch retirement at the calling of Stroll.

Austin’s expertise in racing goes just beyond buildings. In fact, he’s worked in the past with racing circuits like Silverstone and Donnington Park and has a potential project coming up for a new racetrack, financed by a Chinese client per Building.

When asked by the hosts of BBC’s F1: Chequered Flag podcast if the Aston Martin HQ project was the most ambitious he’s ever seen, he said, “Yeah. Yeah, no question.”

A little bit of trivia for those interested also comes from the history of Austin’s work on the piece of land where the factory is built. Back in the 1990s, Eddie Jordan was the first person to work on the premises to build his factory for the Jordan Grand Prix team — and Austin was asked to work on that project as well.

All the resources and investment that Stroll has been making in the team is with only one objective — to become champions. And if the rumor mill is to be believed, he is also setting up a sensational swoop for Max Verstappen with the 2026 regulations reset right around the corner.

Post Edited By:Vidit Dhawan

About the author

Anirban Aly Mandal

Anirban Aly Mandal

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Anirban Aly Mandal is an F1 writer at The SportsRush, with over 1000 articles under his belt, Anirban's love for F1 started when he discovered a copy of F1 2014 on his computer. With over half a decade's worth of time spent religiously following the sport, he’s dived deep into the world of motorsports. However, Anirban's expertise goes beyond just writing - he has also written several academic papers focused on the domain of motorsports and the law. His passion for the sport is so immense that he aspires to work as a legal advisor in the most prestigious racing series in the world someday. When it comes to Formula 1, Anirban finds great pleasure in re-watching classic races and idolizes the likes of Ayrton Senna, Nigel Mansell, and Sebastian Vettel. His top picks include Brazil '91, Silverstone '92, and Germany '19. Outside of the sport, Anirban is an avid sim racer, often found racing on titles like Assetto Corsa, F1 22, and Automobilista. Apart from his interests in gaming, Anirban has a keen interest in philosophy, literature and music.

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