“He has transformed Formula 1 into a leading global media and entertainment brand” – Liberty Media F1 bid farewell to Frank Arthofer

“He has transformed Formula 1 into a leading global media and entertainment brand” – Liberty Media F1 has bid farewell to Frank Arthofer, the director of digital and licensing.

Formula 1 has massively increased its social media footprint over the last few years. Since the take over of the sport from Bernie Ecclestone by Liberty Media, we have seen the sport is much more accessible to the general population virtually.

#F1‘s broadcast offerings have been stepped up under Liberty Media – but there’s still much more that can be done to capitalise on the fanbase’s interest and dedication.

Here are our staff’s pitches for how to enhance the F1 viewing experience:https://t.co/KwukRvjzd4

— The Race (@wearetherace) January 3, 2021

One of the most crucial people who contributed to this growth has stepped down from his role. Frank Arthofer, the director of digital and licensing of Formula 1 has left the role, the resignation coming shortly after Chase Carey stepping down as CEO. Carey thanked Arthofer for his path-breaking service over the past few years.

“I want to thank Frank for his dedication and success in building and growing our digital platforms and licensing business. He joined us right at the start of our Formula 1 journey in 2017 and has been a big part of the team that has transformed Formula 1 into a leading global media and entertainment brand.

“Since Frank made his decision last year, he has been a great partner in helping me ensure a smooth transition of his business units, and I am confident that these areas will continue to thrive in their new homes within Formula 1.”

Frank Arthofer thankful to Liberty Media F1

The American Arthofer has done a stellar job, focusing on pillars like audience and transactions, and revenues. He is leaving behind a strong foundation that will grow to newer heights this decade. Mercedes and Racing Point/Aston Martin have two of the most engaging social media accounts, and this was only possible in the ecosystem of creativity build under Arthoer. He thanked Liberty Media F1 for providing him the opportunity to work on his unique opportunity.

“It’s been a great privilege to work on the transformation of the unique, world-class company that is Formula 1.”

“Building the team and business from the ground up has been a professional challenge that I have relished and enjoyed from day one. I want to personally thank my staff at F1 for their constant focus on improvement, and Chase Carey and the team at Liberty Media for their enthusiastic support over the past four years.”

Also read: “He will try everything to slow us down”- Toto Wolff speaking on the appointment of new F1 boss Stefano Domenicali

About the author

Subham Jindal

A Red - be it Manchester United or Ferrari. Hails from the hills of Kalimpong, Darjeeling. Aspiring to become a respected Sports Management professional.

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