mobile app bar

“I decided to have Michael Schumacher”- Why Benetton chose Schumacher over more rated prospects?

Tanish Chachra

"I decided to have Michael Schumacher"- Why Benetton chose Schumacher over more rated prospects?

“I decided to have Michael Schumacher”- Former Benetton managing director reveals how his team zeroed on the seven-time world champion.

Michael Schumacher is regarded as arguably the greatest Formula 1 driver of all time. However, before Benetton gave him a big break in Formula 1, others were likely to get the F1 seat, but what changed?

As revealed by Benetton’s former managing director, Flavio Briatore confessed that Schumacher was never on the top of his list, and it was Benetton’s lack of prominence that brought the German to F1.

“Benetton had no credibility to hire people like Senna, like Prost, like Gerhard Berger. We don’t (didn’t) have the money and the reputation,” Briatore said.

View on Website

“So, at the time, I needed somebody to grow with the team. The idea for me was looking at the young promising drivers. We were looking in Group C, in Mercedes, looking in the team of Peter Sauber.”

“And at the time, the three talented drivers were Wendlinger, Frentzen and Michael.” The trio was a part of Formula 3 back in 1989, and Frentzen was the hottest prospect among them, as claimed by Briatore. Even though, Wendlinger claimed the championship against the two by a point.

“Everybody was pushing more or less for Frentzen. It looked like Frentzen was the more promising guy. In the end, I decided to have Michael Schumacher in the team, and Schumi was sensational for us,” said the Frenchman

The rest is history

Schumacher then went onto rule F1 at the turn of this millennium and sealed two world championships with Benetton, a gamble well played by the team.

Meanwhile, credits to Jordan, who gave a debut to Schumacher, where an incredible qualifying performance aroused everyone’s interest for the German.

Eddie Jordan has claimed that he was set to hire Schumacher eventually, but then he went with Benetton.

About the author

Tanish Chachra

Tanish Chachra


Tanish Chachra is the Motorsport editor at The SportsRush. He saw his first race when F1 visited India in 2011, and since then, his romance with the sport has been seasonal until he took up this role in 2020. Reigniting F1's coverage on this site, Tanish has fallen in love with the sport all over again. He loves Kimi Raikkonen and sees a future world champion in Oscar Piastri. Away from us, he loves to snuggle inside his books.

Read more from Tanish Chachra

Share this article