7-time world champion Lewis Hamilton is a fashion monger and his love for outlandish, stylish clothing is visible when he makes his entrance on the race tracks.
To present his thoughts on fashion to the world, Hamilton famously joined hands with Tommy Hilfiger in 2018. Fashion icon Hilfiger himself lauded Hamilton’s talent for fashion while talking about the collab.
His collaboration received huge praise from fans across the world. Within two years Hamilton announced the fourth instalment of his ongoing collaboration.
Although his fourth instalment had a collaboration within a collaboration. In 2020, to bring together the American and British cultures, Hamilton joined hands with $5 Million worth of American singer H.E.R.
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Lewis Hamilton is looking for sustainable products
Hamilton is known for his outspoken nature and bold statements. Even with his fashion brand, the Mercedes star aims to make a statement to the world and put his thoughts into existence.
Hamilton’s fashion collection, therefore, has an important element of sustainability and gender neutrality.
During the launch of his fourth instalment with H.E.R. in London, in 2020, the 7-time world champion explained that he is constantly pushing his designers to find more sustainable ways of making materials.
We need another Tommy Hilfiger x Sir Lewis Hamilton moment 😩🤌 pic.twitter.com/htOnoh8R77
— The 44 (@_the44) July 17, 2022
The +44 store
Hamilton introduced a brand new clothing range last year ahead of the Belgian GP. Although before publicly making an announcement, he sent fans into a frenzy after following the Instagram page of +44.
His +44 clothing brand will sell merchandise that will be designed by the 7-time world champion himself.
He even collaborated with world-renowned contemporary artist Takashi Murakami on a limited edition merch.
Murakami is known across the world for his bold, vibrant art pieces inspired by anime and manga. Hamilton, who is a huge fan of Murakami’s art mixed his art with his own designs giving the products a dreamy twist.
The collaboration was a limited edition merch that was launched on the +44 website.
