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The $20 Million Reason Why Red Bull Ignored Fans’ Toro Rosso Demand for Visa Cash App RB

Vidit Dhawan
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The $20 Million Reason Why Red Bull Ignored Fans’ Toro Rosso Demand for Visa Cash App RB

Visa Cash App RB has become the biggest laughing stock in F1 recently. Not only fans but F1 experts and top media personalities have also mocked the new name of the team that was previously known as AlphaTauri. Prior to AlphaTauri, Red Bull’s sister team was also called Toro Rosso, a side that fans loved for the way they branded themselves. Fans not only loved the livery of their car but also the merchandise. F1 expert Nate Saunders has recently revealed how Red Bull had the opportunity to go back to the Toro Rosso branding even now but chose otherwise. They decided to rename their sister team as Visa Cash App RB because of the extra $20 million they received as sponsorship revenue.

While speaking on the most recent episode of The Pad-Hoc podcast, Saunders explained that Red Bull perhaps did not want to rename their sister team as Visa Cash App Toro Rosso because then most fans will just refer to the new side as Toro Rosso. Hence, it was the demand of the new title sponsors that Red Bull does not include the Toro Rosso branding in their new name.

However, that has not reduced the confusion among fans or F1 experts. Many of them are still confused about how they should refer to the new team.

Visa Cash App RB does not sit well with most people

Since Visa Cash App RB is such a long name, most people are finding short forms to refer to the team. Some of them are simply referring to it as V-CARB, the short form the team is themselves using in their internal communications. Meanwhile, others are simply referring to it as Red Bull’s sister team.

Interestingly, it is pertinent to note that there was a point in time when there were also discussions to have a longer name for the team. Initially, there were rumors that Red Bull could rename their sister team Racing Bulls after they posted ‘RB’ via their social media accounts to provide a teaser for their fans.

However, since both Visa and Cash App are title sponsors, the team name then would have been Visa Cash App Racing Bulls. As a result, Red Bull instead chose to retain RB in the new name. Now, RB can still refer to Racing Bulls or it could also indicate the Red Bull parent company, which owns the team.

Post Edited By:Somin Bhattacharjee

About the author

Vidit Dhawan

Vidit Dhawan

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Vidit Dhawan, a Formula 1 Editor at The SportsRush, is intrinsically connected with everything around the sport — from the engine roar, the cacophony on the grandstands to the action. He fell in love with F1 during the inaugural Indian GP in 2011. After more than a decade of deep engagement with the sport, Vidit insists he will remain a lifelong fan of Fernando Alonso, and sees the future of F1 in Charles Leclerc. A sports fanatic from childhood, he discovered his passion for writing while pursuing a bachelor's degree in international and global studies. Vidit has written over 1,700 articles, ranging from news reports to opinions. He thrives covering live action, and loves to dig into the contrasting personalities in the F1 bandwagon and narrate their journey in life as well as the sport. Vidit also follows tennis and football, enjoys playing as well as coaching chess.

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