Mumbai Indians sign COLORS as Principal Sponsor: The three-time IPL champions have signed a new sponsor for IPL 2019.
Three-time Indian Premier League Champions Mumbai Indians have signed Viacom18’s TV channel ‘COLORS’ as a Principal Sponsor for the upcoming edition of the IPL. COLORS will be Indians’ second principal sponsor alongside the existing one in Korean electronics and smartphone brand Samsung.
Advertisement
Much like the last season, the logo of Samsung will be displayed on the front of the players’ jerseys. The new signing in COLORS’ logo will be displayed on the players’ back.
In a press release, a Viacom18 spokesperson discloses the reasons behind associating with the most popular cricket team of the IPL. He also highlighted some similar features of both Mumbai Indians and COLORS.
There’s no place like home. Welcome back, Wing Commander #Abhinandan 🙏🏻🇮🇳 pic.twitter.com/sJYhBKnTHe
— Mumbai Indians (@mipaltan) March 2, 2019
8 matches ➡ 1940 runs ➡ 109 wickets
Knockout Round 2 saw Mumbai’s young boys play their hearts out on Day 3 of the MI Inter-School Cricket Tournament today 🏏 💙
More pictures: https://t.co/g5zXcQooc7 📸#CricketMeriJaan pic.twitter.com/4GUqh7Sd8w
— Mumbai Indians (@mipaltan) March 1, 2019
“Cricket is like a religion in India and that brings every member of the family together and so does a leading general entertainment channel like COLORS. Therefore, associating with the most popular cricketing team of IPL Mumbai Indians which enjoys tremendous adulation, is a perfect blend with our brand positioning.
ALSO READ: IPL 2019 | Predicted Playing XI | Mumbai Indians
“Both COLORS and Mumbai Indians are consistent, entertaining, ambitious and aggressive and exemplify the same ethos. This is yet another avenue for us to connect with our audiences both on and off the field as well as on-air,” the Viacom18 spokesperson said.
Happiest when you’re on the field 🦁🔥💙#CricketMeriJaan @Jaspritbumrah93 https://t.co/vNI1bf4UDx
— Mumbai Indians (@mipaltan) March 1, 2019
Rahul Chahar ➡ 2/21 for Rajasthan
Rasikh Dar ➡ 3/38 for J&KThe MI boys were among the wickets in the #SyedMushtaqAliTrophy today 👏👏#CricketMeriJaan pic.twitter.com/7SonvmHYoZ
— Mumbai Indians (@mipaltan) February 28, 2019
On the other hand, MI also released an official statement expressing delight at the new signing and hoping to create consumer-centric entertainment in the 12th season of the IPL which will commence from March 23.
“We are extremely delighted to bring COLORS as the Principle Sponsor for Mumbai Indians and look forward to develop a long term, mutual benefiting association. Through the journey this IPL, Mumbai Indians and COLORS will create consumer centric entertaining content, which we hope our global fans will appreciate and associate with,” the Indians’ spokesperson was quoted as saying.
