According to various reports, Facebook have sub-licensed the La Liga telecast India rights to Sony Pictures Network.
Sony Television Networks, who was the primary broadcaster of the La Liga in the Indian subcontinent chose to pull the plug on the television deal. Sony chose to not renew its rights that were held since the last three seasons for the telecast of La Liga.
As a result, Facebook quickly took advantage and signed a contract with La Liga to air the competition for the next three seasons free of cost.
A lot of Indians were sent into fury by the decision of Sony and La Liga. Hence, a lot of petitions were being signed, which would also be coupled with online appeals to SET and other relevant parties.
Fortunately, La Liga is back on Indian televisions as Sony and Facebook have now agreed to a deal to telecast the competition even on the satellite network. The deal is close to being agreed in the coming days and could be announced as soon as on Friday.
It looked like Serie A had gotten an edge over its Spanish league rival regarding the television rights, more so after Cristiano Ronaldo’s joining with Juventus. However, Mark Zuckerberg is now looking to finalise a deal that will not just make La Liga available to those willing to stream but also to people in other areas who cannot.
Most will understand that problems such as bandwidth issues and heavy costs are associated with internet providers in India, as a result of which a lot of people will not be able to catch the matches on a regular basis.
This means that La Liga will now start telecasting on Sony Entertainment Network’s channels which will include Sony Six, Sony ESPN and the other Ten Sports network. This comes as amazing news for those in India and countries surrounding.