Lars Sullivan: WWE Sponsor responds to the WWE Superstar’s controversial remarks. What actions will the WWE take to address the matter?
Lars Sullivan has been in the midst of a controversy as of late. His old controversial remarks on racism, rape, religion and a wide variety of topics have taken social media by storm. Screenshots and links of his bigoted posts and comments were compiled by a Reddit user. The comments were made years ago in a bodybuilding forum.
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Another Reddit user named Snitchboy, wrote a letter to Mars Wrigley Confectionery regarding the comments.
“Dear Snickers, one of the companies you sponsor, the WWE is heavily featuring a wrestler by the name of Lars Sullivan (portrayed by Dylan Miley) who has made many internet comments praising mass shooters, espousing hatred and mocking black, mentally ill, and gay people. Does that represent Mars as a company? If so, I’ll have to choose a different snack brand that more identifies with American values.”
He followed his message to Mars with a link to the comments.
Mars then responded to him saying:
“Dear Loyal Consumer,
Thank you for reaching out to Mars Wrigley Confectionaery with your comments.
We learned of Lars Sullivan’s comments recently and share in your shock and disgust. As a values-based company, we find his behavior abhorrent and unacceptable. We have engaged the WWE to discuss this situation and seek to understand what actions they will take to swiftly address this matter.
We hope this information is helpful and wish you a great day!
Your Friends at Mars Wrigley Confectionery”
“There is no excuse for the inappropriate remarks that I made years ago. They do not reflect my personal beliefs nor who I am today, and I apologize to anyone I offended.”
With the sponsors now involved, it will be interesting to see how WWE responds and how will it affect his on screen character. Since his debut post Wrestlemania, Lars has portrayed a dominant monster heel character on the SmackDown brand. However that was before the controversial remarks resurfaced.