Manchester United are a global juggernaut in the sporting world. Not only are they one of the biggest football clubs in the world, but also one of the biggest brands in sports.
The annual revenue that Manchester United makes puts several corporate firms to shame. Their incredible success over the last quarter of a century has helped forge this giant of an institution.
After signing one of the biggest kit deals with Chevrolet, Manchester United have now started an association with Tinder, the online dating application.
ALSO READ : Barcelona players are fed up with Neymar
United is not Tinder’s first club though. Last season, Napoli had started an association with the company which led to much success for both the club and the company.
Poland striker Arkadiusz Milik was even given a profile on the app, which gave fans an opportunity to gain special interaction with the Napoli hitman.
Tinder will place its logo on the left sleeve of United’s shirt. They will pay 12 million pounds, which fits well into the 20 per cent of the main shirt sponsor, Chevrolet.
Tinder has 50 million users, with an approximately 1 billion swipes being made on a daily basis. The Silicon based company wishes to gain a more global and mainstream image, which is why they wish to tie up with Manchester United.
This app will introduce a new medium for fans to interact with the club. United will gain a lot of money and increase their global reach, while Tinder will fulfill their wish of gaining mainstream publicity.