MS Dhoni signs with Cars24: The legendary Indian cricketer has collaborated with yet another brand which is doing the rounds these days.
Former India captain and current wicket-keeper batsman Mahendra Singh Dhoni might have made himself unavailable for the ongoing tour of West Indies but the same hasn’t stopped brands signing him as brand ambassador for endorsements.
In a latest development, Dhoni has partnered with Gurgaon-based used cars company Cars24. It is worth mentioning that Dhoni has bought equity in the company contrary to other sponsorship deals where he is signed as brand ambassador.
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MS Dhoni signs with Cars24
Vikram Chopra, co-founder and CEO of Cars24, expressed his excitement regarding signing this deal with Dhoni. Chopra further highlighted Dhoni’s abilities and explained how the same resonate with the company.
“We are very excited to welcome Mahi [MS Dhoni] into the CARS24 family. He is a role model and hero to most Indians. His ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years have made him the most celebrated captain in the Indian history.
“It’s the same of values that we live by at CARS24 and therefore the partnership felt natural and perfect. We also share a common love for cars which makes this even more special,” Chopra said.
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Speaking on his new deal, Dhoni was wax lyrical about Cars24 and also expressed his excitement regarding working with them.
“I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals,” Dhoni said.