On Sunday morning, at 10:30 am, the ‘Seven’ clothing outlet, snuck in one corner in Indiranagar, off the 100 ft road, had an air of expectancy around it. In an hour and a half, news spread that the brand ambassador, MS Dhoni, would be walking into the store. A wide public gathered blocking two lanes in front of the outlet to get a glimpse of the legendary figure.
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MS Dhoni has been the face of the brand “Seven” since its inception in 2006. He has been highly involved in promoting and going to various outlets across the country. The Seven brand has a huge presence in India with over 300 distribution & multi-brand outlets and 4 retail outlets across the country and is also available on all leading e-commerce platforms.
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Dhoni was wrapped in strong security as media and the fans surrounded him during his stay. He spent around 15 minutes inside the outlet, going through the catalogs. He spoke to the media for some time and also made it a point to address the crowd. He climbed atop a ledge and clicked a selfie.
Speaking on the importance of fitness, and his association with the brand, he said:
“Fitness is a crucial part of each individual’s life. Since the launch, the brand has been consistent with the ambition of making fitness accessible to all parts of the country. It gives me immense pleasure to see the brand getting a step closer to its ambition with each passing day. Seven’s products are designed with perfection and are standard for all fitness regimes”.
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MS Dhoni said that the city is not new to him as he keeps coming back for International and IPL purposes. He then spoke about his association with Bengaluru. He talked about his connection with Bengaluru in 2002 when he was the part of the National Cricket Academy, finding better ranks.
He also stated that the city’s temperature is a positive point for cricketers, especially for foreign cricketers who complain about the high temperatures. The crowd at the Chinnaswamy keeps the spirit of a team strong by supporting unconditionally, according to Dhoni.
Dhoni will now join the CSK camp for preparations before the IPL, with the tournament scheduled to begin on the 7th of April in Mumbai.
