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Dale Earnhardt Jr. Loves to Tell This Story About Sister Kelley Being A Hard Negotiator

Jerry Bonkowski
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NASCAR Xfinity Series team owner Dale Earnhardt Jr and sister Kelley Earnhardt Miller celebrate after winning the 2024 Xfinity Series championship during the Championship race at Phoenix Raceway.

You don’t mess around with JR Motorsports CEO and co-owner Kelley Earnhardt Miller. That comes from someone who knows her the best, her younger brother, Dale Earnhardt Jr.

On this week’s edition of the Dale Jr. Download podcast, a listener called in with a question about how much input teams have regarding the various designs on their race cars for different races and sponsors.

Now, for background, Dale Jr. has designed a number of his race cars over the years. It’s been kind of a hobby for him, although he’s scaled back in recent years.

Junior relayed the story about a meeting between himself, Rick Hendrick, Kelley, and partners PepsiCo and Mountain Dew. When the partners said they would come up with a few designs for consideration for an upcoming car promotion on Junior’s No. 88 Chevrolet, Kelley popped up.

“Kelley’s like, ‘Well, Dale wants to be involved. Dale really wants to do the whole car,’” Junior said. “And (the sponsors) were like, ‘Oh, no, no, we’re going to do this, that and the other.’

“And she’s like, ‘Nope, Dale’s going to do the car.’ When Kelley is done negotiating, she’ll have her book open, her notes, and when the final answer is this, she takes the book and shuts it like that (slams it closed).

“And so in the middle of that meeting, they’re like, ‘We’re going to design the car, we already have some ideas,’ and she’s like, ‘Nope, Dale Jr.’s going to design the car.’

“Rick’s at the other side of the table and he’s like, ‘Y’all, I think we need to take a break.’ And he goes out into the hallway with Kelley and he’s like, ‘Kelley, this is a big deal. There’s a lot of parameters and money on the table and stuff like that.’

“And Kelly’s like, ‘This is what’s going to happen.’

That’s One of Junior’s Favorite Stories About His Big Sister

“I love telling that story,” Earnhardt Jr. continued. “It’s more about the negotiator that Kelley is and just how she’s fearless. It’s pretty fun to be in a room with her when she’s trying to work something out with a partner or something like that.”

Needless to say, the sponsors backed down and Junior designed the car. It’s clear that Kelley got her negotiating genes from her late father, Dale Sr., who was The Intimidator both on the racetrack and in the boardroom.

Post Edited By:Somin Bhattacharjee

About the author

Jerry Bonkowski

Jerry Bonkowski

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Jerry Bonkowski is a veteran sportswriter who has worked full-time for many of the top media outlets in the world, including USA Today (15 years), ESPN.com (4+ years), Yahoo Sports (4 1/2 years), NBCSports.com (8 years) and others. He has covered virtually every major professional and collegiate sport there is, including the Chicago Bulls' six NBA championships (including heavy focus on Michael Jordan), the Chicago Bears Super Bowl XX-winning season, the Chicago White Sox and Chicago Cubs World Series championships, two of the Chicago Blackhawks' NHL titles, Tiger Woods' PGA Tour debut, as well as many years of beat coverage of the NFL, MLB, NHL and NBA for USA Today. But Jerry's most notable achievement has been covering motorsports, most notably NASCAR, IndyCar, NHRA drag racing and Formula One. He has had a passion for racing since he started going to watch drag races at the old U.S. 30 Dragstrip (otherwise known as "Where the Great Ones Run!") in Hobart, Indiana. Jerry has covered countless NASCAR, IndyCar and NHRA races and championship battles over the years. He's also the author of a book, "Trading Paint: 101 Great NASCAR Debates", published in 2010 (and he's hoping to soon get started on another book). Away from sports, Jerry was a fully sworn part-time police officer for 20 years, enjoys reading and music (especially "hair bands" from the 1980s and 1990s), as well as playing music on his electric keyboard, driving (fast, of course!), spending time with Cyndee his wife of nearly 40 years, the couple's three adult children and three grandchildren (with more to come!), and his three dogs -- including two German Shepherds and an Olde English Bulldog who thinks he's a German Shepherd.. Jerry still gets the same excitement of seeing his byline today as he did when he started in journalism as a 15-year-old high school student. He is looking forward to writing hundreds, if not thousands, of stories in the future for TheSportsRush.com, as well as interacting with readers.

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