Amazon Prime Video took over the mantle of Cup Series broadcasting from Fox Sports at the Charlotte Motor Speedway this weekend. The streaming platform’s debut in NASCAR was much-awaited thanks to its reputation as well as Dale Earnhardt Jr.’s presence in its booth. And, following the Coca-Cola 600 on Sunday, fans were left extremely pleased.
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Ross Chastain won the race after a historic battle with William Byron and Denny Hamlin. The entertaining tussles and narratives from the race were covered efficiently by Amazon Prime Video.
A key reason behind this success is how the platform displayed insightful data on screen and made things interesting for the younger demographic to watch.
“One of the greatest broadcasts in recent memory A+ production,” wrote an impressed fan on X.
COMEBACK COMPLETE
Ross Chastain wins at Charlotte! #NASCARonPrime pic.twitter.com/5CLwtg79bH
— Sports on Prime (@SportsonPrime) May 26, 2025
“Great broadcast. Felt very fan-centered,” commented another. After the excruciating time that fans had with Fox Sports, this change would have felt heavenly.
“Amazing coverage. Y’all are a breath of fresh air to NASCAR that it DESPERATELY needed,” lauded a fan. Another viewer felt, “Streaming Nascar on Prime has been the greatest experience watching Nascar in a LONG time!”
The promotion and the platform will be extremely pleased with the feedback they received. It comes at a crucial juncture for NASCAR.
Why the transition to Prime Video is crucial for NASCAR
NASCAR has been spending the past several years trying to figure out ways to attract the younger generation. Races in the streets of Chicago and the tracks of Mexico have been organized keeping this mission in mind.
Taking a step away from the traditional broadcasting platforms to include streaming services such as Amazon Prime Video is yet another step in this direction.
“NASCAR is a property [that’s] performed really well on traditional television for decades and decades, and [it has] anchored a lot of cable networks. Being able to transition that same audience over to the streaming side is one that we’re excited to see get off the ground,” said Brian Herbst, one of NASCAR’s executive vice presidents.
The effort seems to have been a massive success. Byron and Hamlin played a huge role in this, too. The Hendrick Motorsports driver started from third place and clinched all three stage wins. Hamlin, meanwhile, started from further back and gave a tough battle to Byron in the third and final stages.
It all ended when Hamlin fell short of fuel on Lap 370, and Chastain took his spot to fight Byron. The Trackhouse Racing driver ultimately prevailed with a late push.
