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“You Have to Sign Him”: Mark Martin Was Responsible for Matt Kenseth’s Big Break in NASCAR

Neha Dwivedi
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Apr 27, 2024; Dover, Delaware, USA; Former NASCAR Cup Series driver Matt Kenseth looks on during practice and qualifying for the Wurth 400 at Dover Motor Speedway.

Mark Martin’s impact on NASCAR extends well beyond what he accomplished behind the wheel. After he carved out a Hall of Fame career in the sport’s top tier, he has carried weight as a trusted voice, never hesitating to offer thoughtful opinions when he believed the sport needed direction or clarity.

That honest love and responsibility toward the sport was evident again recently when Martin spoke out against NASCAR’s current playoff format. He even launched a public poll on X to present data directly to officials, underscoring how many fans remain dissatisfied with the system and favor a return to a traditional points-based championship.

That said, Martin’s impact goes deeper than governance debates. He has also played a quiet but decisive role in shaping careers, including the time he helped open the door for Matt Kenseth.

During a recent appearance on a Kenny Wallace Media podcast, Martin revisited how he first identified Kenseth’s potential during Wisconsin late model racing in the 1990s. What stood out was beyond just raw speed. He saw Kenseth’s ability to win across different cars and setups, a sign of strong technical understanding and adaptability.

That combination of skill and talent convinced Martin he was looking at a driver worth staking his reputation on. Martin recalled that after a 30-minute conversation with Kenseth at a 1994 Busch Series race at Talladega, he wasted no time presenting his case to Jack Roush.

“I left there, went straight to Jack, and said, ‘Jack, you’ve got to sign this guy, Matt Kenseth. I know you don’t have a spot for him, but you have to sign him. You’ve got to,” Martin said, adding that Roush did not always follow his advice.

But on this occasion, the team owner listened. And Kenseth’s results validated Martin’s conviction.

Kenseth delivered Roush his first NASCAR Cup Series championship. That moment carried extra meaning for Martin, who was also a co-owner of the car at the time.

“And man, I was not wrong. Matt Kenseth made me proud, and Matt brought Jack Roush his first Cup Series championship. I was proud of that and was also the co-owner of the car. So that was kind of cool,” continued Martin.

Kenseth joined Roush Racing as a full-time driver in 2000 and remained with the organization till 2012, building a reputation as one of the sport’s most disciplined and intelligent competitors.

When Kenseth, the 2003 champion, was named the driver of the No. 6 Roush Fenway Racing Ford in 2018, Martin referred to him as his “favorite driver of all time,” praising his talent, integrity, and racecraft.

That particular collaboration did not carry into the following season, but Kenseth’s career still had one more season. In 2020, he returned to NASCAR to take over the No. 42 Chip Ganassi Racing Chevrolet after Kyle Larson was removed from the seat.

That campaign marked Kenseth’s final full NASCAR season. He later made a handful of starts in the SRX Series during the 2022 and 2023 seasons, offering fans brief reminders of his precision behind the wheel.

Post Edited By:Rahul Ahluwalia

About the author

Neha Dwivedi

Neha Dwivedi

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Neha Dwivedi is an experienced NASCAR Journalist at The SportsRush, having penned over 5500 articles on the sport to date. She was a seasoned writer long before she got into the world of NASCAR. Although she loves to see Martin Truex Jr. and Kyle Busch win the races, she equally supports the emerging talents in the CARS Late Model and ARCA Menards Series.. For her work in NASCAR she has earned accolades from journalists like Susan Wade of The Athletic, as well as NASCAR drivers including Thad Moffit and Corey Lajoie. Her favorite moment from NASCAR was witnessing Kyle Busch and Martin Truex Jr. win the championship trophies. Outside the racetrack world, Neha immerses herself in the literary world, exploring both fiction and non-fiction.

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