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“$1 Billion! That’s how much Shaq’s business idea is worth!”: The Lakers legend’s college project fetched him an F

Jeet Pukhrambam
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"$1 Billion! That's how much Shaq's business idea is worth!": How an F grade college project is worth more than a billion dollars

Shaq is an NBA legend and a successful businessman. However, his best business idea came when he was in college, it’s worth $1 Billion now!

Shaquille O’Neal is an NBA legend, a famous broadcaster, and a successful businessman. He has a great track record of investing and some of the brands he has touched have skyrocketed in value.

Naturally, you would wonder if he developed his business acumen through his financial manager, or has he possessed it all along?

A closer look at his time in college reveals that Shaq did indeed have a fine understanding of business and even had an idea, which would be worth a billion!

Also read: “Wilt Chamberlain has 2, Shaq has 1, and now Giannis Antetokounmpo joins the coveted list!”: The Bucks fall but the reigning Finals MVP puts up an absurd stat line

How Shaq sought to build his own brand before he stepped foot in the NBA!

Shaquille O’Neal was a marketing student at LSU and he had a great idea. Shaq wanted to make his own brand just like Michael Jordan’s Jumpman.

He wanted to name it Dunkman! He presented it as a part of a marketing project. The ask was, to find something that they could see being sold in the foreseeable future.

The professor at the time did not think too highly of the idea and gave it an F.  The reasoning was that big guys didn’t sell in the NBA. At the time, commercials were dominated by guards like Bird, Magic, and Michael Jordan.

Shaq eventually joined the NBA and signed with Reebok. He launched his own affordable brand and sold over 200 million pairs of shoes or $1 Billion in sales.

Also read: “Shaq, you and Kobe Bryant should’ve won more championships!”: When Charles Barkley and Lakers legend got into a heated argument over ‘Big Diesel’s time in LA

About the author

Jeet Pukhrambam

Jeet Pukhrambam

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Jeet Pukhrambam is The SportsRush's Lead Editor for Basketball. After freelancing for five years as an independent writer, Jeet created thousands of blog posts and articles. He now covers intriguing news reports and throwback stories on all things NBA. His interest in NBA started with the ascendancy of Giannis Antetokounmpo in the 2016-17 season. Since then, Jeet has managed to coalesce his knowledge of the game and his writing to create pieces that are reflective of the current state of the league. Now, he ensures that The SportsRush produces the highest quality of writing. In his free time, he enjoys playing football, cooking, traveling, and dancing to techno. Jeet takes pride in his critical thinking, music playlists, and his love for spaghetti.

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