Nikola Jokic’s story will be exemplary for generations to come. It’s about how a man who was drafted during a Taco Bell commercial has reached the top of the food chain in the NBA. While everyone around the Joker has benefited over the past few years due to his exploits on the hardwood, it seems like even Taco Bell made $4.4 Million because of the big Serbian’s dominance.
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Nikola Jokic was really drafted during a Taco Bell “Quesarito” ad😂 pic.twitter.com/1b3IVmwEt0
— Breeze👁️ (@Br8eze) May 25, 2023
According to Apex Marketing Group, since Jokic was selected during a Taco Bell “Quesarito” commercial, the Joker has made the fast food chain more than $4.4 Million in equivalent brand value. The clip of the ad running during Jokic’s draft pick went viral. This virality, in turn, boosted Taco Bell’s brand value.
Jokic’s consistent performances and now outright domination of the league have done wonders for not only his own value but also for that of Taco Bell. A brand’s value is often decided by public perception, and people could not resist talking about the company after this incident.
The following tweet brought our attention to the same.
Nikola Jokic is the lowest draft pick to ever win NBA Finals MVP.
Drafted 41st — during a commercial — Jokic is now responsible for more than $4.4 million in equivalent brand value for Taco Bell, per @ApexMarketing.pic.twitter.com/LRL6X4rIDR
— Front Office Sports (@FOS) June 13, 2023
There was no way for anybody to guess that the lanky 6’11 guy from Eastern Europe would one day conquer the basketball world. Stealing his big moment with a commercial didn’t deter Jokic from showing up to work. ESPN, the broadcasters of the 2014 draft, and Taco Bell now have a hard pill to swallow after Jokic’s historic postseason run.
