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Dennis Rodman Assuaged Jealousy For Michael Jordan’s $30,000,000 Paycheck with ‘Wedding Gown’ Publicity Stint: “Even Jordan’s Popularity”

Rishabh Bhatnagar
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Dennis Rodman Assuaged Jealousy For Michael Jordan's $30,000,000 Paycheck with 'Wedding Gown' Publicity Stint: "Even Jordan's Popularity"

Chicago Bulls legend Dennis Rodman had one of the most interesting NBA careers of all time. The Bulls player was known to be jealous of how much his teammate Michael Jordan and some other NBA players were making. Jordan had signed a $30 million contract in 1995. Rodman’s Bulls contract meant that he earned less than $4 million until 1996 when he received a hike. On his book release in 1996, Rodman did a publicity stint that saw him wear a wedding gown and marry himself.

The stunt earned Rodman a Sunday Chicago Tribune headline which claimed that it had transcended even Michael Jordan’s popularity. Rodman revealed the story in his 2006 book, “I Should Be Dead By Now.”

Dennis Rodman’s insane publicity stunt for book release was in response to jealousy of Michael Jordan

Dennis Rodman might never have been as great a player as Michael Jordan, or as well-paid. However, he was just as popular and was involved in innumerable incidents that made him a global face.

One of them was marrying himself. On the eve of the release of his book, “As Bad as I Wanna Be,” Rodman wore a custom wedding dress. He also said that he was bisexual, and was marrying himself.

The publicity stunt obviously created a huge buzz in the media. They resulted in an interesting set of headlines, according to his 2006 book, “I Should Be Dead By Now.”

“The media went ape shit, and I would make the front page of the Chicago Sun-Times, “The Rebounder Wore Rouge”; and the Sunday Chicago Tribune , “Eccentric Bull Transcends Even Jordan’s Popularity.” I had been in Chicago less than a year, and I was topping Michael Jordan.”

Dennis Rodman played an important part in Chicago Bulls’ success

Rodman might have been jealous of the salaries the likes of Shaquille O’Neal and Michael Jordan were making. The player had apparently talked about this with multiple people but nobody lent an ear.

Regardless, Rodman was an important part of the Chicago Bulls team that won 6 NBA titles. His defensive plays and rebounding allowed those around him to focus on their offensive game.

While Rodman always had issues with his discipline and problems off the court, the player gave it his all on-court. The Worm is one of the best defensive players the NBA ever saw, and had a career most players will be jealous of. He was able to eventually snag his own big-money contract with the Bulls and earned around $30 million in 1996.

About the author

Rishabh Bhatnagar

Rishabh Bhatnagar

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Rishabh Bhatnagar is a Senior NBA Writer at The SportsRush. A lifelong NBA fan, Rishabh has been working as an NBA journalist since 2017. Before joining The SportsRush, he covered the NBA for another popular media platform. Rishabh is a bona fide NBA Historian specializing in uncovering stories from the league's past. He also likes covering trade rumors and player contracts. Rishabh has written almost 800 articles for The SportsRush and is always on the lookout for intriguing NBA stories. He is also a published novelist and an ardent Lakers fan.

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