“I love the Navitimer,”: Giannis Antetokounmpo Praises $4.5 Billion Swiss Watch Maker After Signing on as Ambassador

The NBA is entering a new era of basketball. With the face of the league, LeBron James now in the twilight years of his career, many new superstars have presented themselves. Perhaps the biggest name in the game today, and the favorite to take up King James’ place on the throne, is Giannis Antetokounmpo.

The Greek Freak has taken the NBA by storm. And he is only just entering his prime. The two-time MVP is certainly one of the best.

Both on and off the court. A beast on the court and a charismatic character off of it. Giannis is the perfect partner, and his newest partner, the Swiss watch brand, Breitling, agrees.

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Giannis Antetokounmpo praises his new partner $4.5 billion Swiss watchmaker Breitling

In this day and age, it isn’t that uncommon to see celebrity athletes have a ton of sponsors. From apparel sponsors to drink sponsors, deals are huge in the industry.

Many athletes have watch partners as well. And, one of the most recent announcements saw Giannis Antetokounmpo join the Breitling family. The company, now valued at $4.5 billion roped in the Greek Freak to join a number of other athletes such as Erling Haaland and David Beckham.

Giannis has campaigned for the company’s Navitimer and Chronomat collections and revealed his favorite of the two in a recent Esquire interview.

“Both are great but, honestly, I love the Navitimer. It’s special to me because it was the first campaign we did together. Actually, I have a funny story about it, because one of my teammates, ​​Sandro Mamukelashvili, basically tried to steal my first Navitimer from me! He kept putting it on and asking if he could keep it. Eventually, I ended up saying ‘yes’.”

A heck of a partnership for Giannis. But, only “time” will tell if it will be a long and prosperous one.

Giannis has several sponsorships including Nike, JBL, and Budweiser

When you are as marketable as Giannis Antetokounmpo, sponsors are always at your doorstep. And the Greek Freak has some pretty lucrative deals. Nike, JBL, and Budweiser aside, Giannis has also worked with brands like Google, Whatsapp, Roblox, Disney, and many many more.

This is just the beginning though. If he continues to play at a superstar level, the endorsements will keep rolling in.

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