“It Was The Drugs”: Larry Bird Once Detailed How the League Changed Because of Players Like Michael Jordan and Magic Johnson

Sourav Bose
|PublishedJan 16, 2024

"It Was The Drugs": Larry Bird Once Detailed How the League Changed Because of Players Like Michael Jordan and Magic Johnson

Credits: USA Today Sport

Nearly two decades ago, Larry Bird once candidly talked about the evolution of the NBA over the years. On 25th January 2004, the former president of the Indiana Pacers detailed GQ how the league changed due to its players’ influence. During the conversation, the 3x MVP even mentioned the names of Magic Johnson and Michael Jordan to elaborate on his stance.

At first, he reflected on his initial years in the NBA back in the late 1970s and early 1980s. Shedding light on that league culture, Bird mentioned, “When I first played in the NBA, I said, ‘There’s something I don’t like about this league’. It was the drugs. It was the guys who didn’t want to play all the time”.

Then the 6ft 9″ legend opened up about the lack of competitiveness during that period, stating, “I didn’t get any enjoyment out of a game unless the guy I was playing against challenged me on every possession”. It soon changed rapidly as his Boston Celtics started to rival Johnson’s Los Angeles Lakers in the 1980s. “As the years went on, with Magic in it, the league got better,” the 3x champion highlighted.

Following this, Bird mentioned how the NBA entered a new era in the late 1980s and 1990s. The rise of Jordan, Patrick Ewing, Karl Malone, and John Stockton ushered the league into a different yet better direction. “We got better players—Michael, Patrick, Karl Malone, Stockton. We had quality guys in the league,” the Indiana-born thus mentioned.

After that, the 12x All-Star talked about the change in the on-court approach of the NBA players in the 2000s. Admitting to the improved quality of the competitors over the years, he pointed out one concern surrounding the league. “Now everybody takes it personally,” the 3x Finals MVP stated while discussing the evolution.

His words captured the changing times within the league as Bird compared one decade to another. It portrayed the picture of how the quality of the competition improved over the years, with team rivalries playing a key role in that. It saved the NBA in the 1980s while paving the way for a more competitive structure in the 1990s before resulting in a changed attitude in the 2000s. Thus, Bird remained filled with mixed emotions while the advancements within the game of basketball continued at their own pace.

Amidst the changes, Larry Bird put his reputation at risk

The NBA’s reputation was tarnished in November 2004 as the Indiana Pacers player got involved in a brawl with the Detroit Pistons fans. The incident later became popular as ‘Malice at the Palace’ as Pacers’ Ron Artest, also known as Metta World Peace, received a suspension. He was sidelined for the remained of the season, missing a total of 86 games in that campaign.

Ahead of his return to the league in the 2005/06 season, Sports Illustrated took it a step further as they aimed to restore his reputation. To do so, the organization approached Bird, then head of basketball operations at the Pacers, to pose in the picture with the small forward. The goal was to portray Artest as a level-headed competitor with the support of the savior of the NBA putting the latter’s reputation on the line.

Despite moments of hesitation, Bird finally agreed to it as the franchise too looked to restore its public image. Years later, he opened up about that instance in the book, When the Game Was Ours, mentioning, “I knew my reputation was on the line. In my heart, I knew, if Ronny [Metta World Peace] had another incident, what it would mean for me, but I did what I had to do”.

It yet again displayed the desire of Bird to come through for the betterment of the league. Despite doing it time and again during his playing days, the 67-year-old never got tired, serving as a model representative of the NBA. While others became critical of the changes, he rapidly adapted to them, further living up to his title of Larry the Legend.

About the author

Sourav Bose

Sourav, a seasoned NBA journalist at the SportsRush, discovered his profound love for basketball through the brilliance of Stephen Curry and Steve Kerr with the Golden State Warriors. With over 600 articles in his career, he has established himself as a dedicated and prolific writer in the field. Influenced by 'The Last Dance' documentary and the anime 'Slam Dunk,' Sourav's passion for basketball is marked by insightful observations and a comprehensive understanding of the sport's history. Beyond his role as a journalist, he delves into the strategic dimensions of sports management and explores literature in his spare time, reflecting a well-rounded approach to his craft. Sourav's journey is characterized by a commitment to unraveling the intricacies of basketball and sports in general, making him a reliable source for NBA enthusiasts and a seasoned observer of the sports landscape.

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